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Truth in marketing : = a theory of c...

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Anker, Thomas Boysen,

Truth in marketing : = a theory of claim-evidence relations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Truth in marketing :/ Thomas Boysen Anker.
其他題名:	a theory of claim-evidence relations /
作者:	Anker, Thomas Boysen,
出版者:	London ;Routledge, Taylor & Francis Group, : 2016.,
面頁冊數:	x, 129 p. :ill. ; : 22 cm.;
標題:	Marketing - Moral and ethical aspects. -
ISBN:	9781138849198 (cloth) :

Truth in marketing : = a theory of claim-evidence relations /
Anker, Thomas Boysen,

Truth in marketing :a theory of claim-evidence relations /Thomas Boysen Anker. - London ;Routledge, Taylor & Francis Group,2016. - x, 129 p. :ill. ;22 cm. - Routledge focus on business and management.

Includes bibliographical references (p. 111-123) and index.

ISBN: 9781138849198 (cloth) :NT1786

LCCN: 2015049595Subjects--Topical Terms:

664529
Marketing
--Moral and ethical aspects.

LC Class. No.: HF5827.8 / .A55 2016

Dewey Class. No.: 174/.4

Truth in marketing : = a theory of claim-evidence relations /
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245 1 0 $a Truth in marketing : $b a theory of claim-evidence relations / $c Thomas Boysen Anker.
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490 0 $a Routledge focus on business and management
504 $a Includes bibliographical references (p. 111-123) and index.
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