Marketing - Moral and ethical aspects.
Overview
Works: | 9 works in 6 publications in 6 languages |
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Titles
Ethical approaches to marketing = positive contributions to society /
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Marketing and the common good : = essays from Notre Dame on societal impact /
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Marketing and the common good = essays from Notre Dame on societal impact /
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Ethics and neuromarketing = implications for market research and business practice /
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Subjects