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Ethical branding and marketing : = c...
~
Gringarten, Hagai.
Ethical branding and marketing : = cases and lessons /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Ethical branding and marketing :/ edited by Hagai Gringarten and Raul Fernandez-Calienes.
Reminder of title:
cases and lessons /
other author:
Gringarten, Hagai.
Published:
New York, NY :Routledge, Taylor & Francis Group, : c2019.,
Description:
xiii, 195p. :ill. ; : 24cm.;
Subject:
Marketing - Moral and ethical aspects. -
ISBN:
9781138337275 :
Ethical branding and marketing : = cases and lessons /
Ethical branding and marketing :
cases and lessons /edited by Hagai Gringarten and Raul Fernandez-Calienes. - New York, NY :Routledge, Taylor & Francis Group,c2019. - xiii, 195p. :ill. ;24cm. - Routledge advances in management and business studies ;82.
Includes bibliographical references (p. [191]-192) and index.
ISBN: 9781138337275 :NT4148
LCCN: 2019004478Subjects--Topical Terms:
664529
Marketing
--Moral and ethical aspects.
LC Class. No.: HF5415 / .E7959 2019
Dewey Class. No.: 174/.4
Ethical branding and marketing : = cases and lessons /
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cases and lessons /
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edited by Hagai Gringarten and Raul Fernandez-Calienes.
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Routledge advances in management and business studies ;
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Includes bibliographical references (p. [191]-192) and index.
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Moral and ethical aspects.
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Gringarten, Hagai.
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Fernandez-Calienes, Raul.
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1229993
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