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The growth drivers = the definitive ...

McEwan, Mhairi.

The growth drivers = the definitive guide to transforming marketing capabilities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The growth drivers/ Andy Bird and Mhairi McEwan.
其他題名:	the definitive guide to transforming marketing capabilities /
作者:	Bird, Andy.
其他作者:	McEwan, Mhairi.
出版者:	Hoboken, NJ :John Wiley and Sons, : 2012.,
面頁冊數:	1 online resource (xxi, 294 p.) :ill. :
標題:	Market segmentation. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119208150
ISBN:	9781119208150 (electronic bk.)

The growth drivers = the definitive guide to transforming marketing capabilities /
Bird, Andy.

The growth driversthe definitive guide to transforming marketing capabilities /[electronic resource] :Andy Bird and Mhairi McEwan. - 1st ed. - Hoboken, NJ :John Wiley and Sons,2012. - 1 online resource (xxi, 294 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119208150 (electronic bk.)Subjects--Topical Terms:

573343
Market segmentation.

LC Class. No.: HF5415.127 / .B57 2012eb

Dewey Class. No.: 658.8/02

The growth drivers = the definitive guide to transforming marketing capabilities /
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245 1 4 $a The growth drivers $h [electronic resource] : $b the definitive guide to transforming marketing capabilities / $c Andy Bird and Mhairi McEwan.
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504 $a Includes bibliographical references and index.
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650 0 $a Market segmentation. $3 573343
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