The growth drivers = the definitive ...
McEwan, Mhairi.

 

  • The growth drivers = the definitive guide to transforming marketing capabilities /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The growth drivers/ Andy Bird and Mhairi McEwan.
    Reminder of title: the definitive guide to transforming marketing capabilities /
    Author: Bird, Andy.
    other author: McEwan, Mhairi.
    Published: Hoboken, NJ :John Wiley and Sons, : 2012.,
    Description: 1 online resource (xxi, 294 p.) :ill. :
    Subject: Market segmentation. -
    Online resource: http://onlinelibrary.wiley.com/book/10.1002/9781119208150
    ISBN: 9781119208150 (electronic bk.)
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