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The growth drivers = the definitive ...
~
McEwan, Mhairi.
The growth drivers = the definitive guide to transforming marketing capabilities /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The growth drivers/ Andy Bird and Mhairi McEwan.
Reminder of title:
the definitive guide to transforming marketing capabilities /
Author:
Bird, Andy.
other author:
McEwan, Mhairi.
Published:
Hoboken, NJ :John Wiley and Sons, : 2012.,
Description:
1 online resource (xxi, 294 p.) :ill. :
Subject:
Market segmentation. -
Online resource:
http://onlinelibrary.wiley.com/book/10.1002/9781119208150
ISBN:
9781119208150 (electronic bk.)
The growth drivers = the definitive guide to transforming marketing capabilities /
Bird, Andy.
The growth drivers
the definitive guide to transforming marketing capabilities /[electronic resource] :Andy Bird and Mhairi McEwan. - 1st ed. - Hoboken, NJ :John Wiley and Sons,2012. - 1 online resource (xxi, 294 p.) :ill.
Includes bibliographical references and index.
ISBN: 9781119208150 (electronic bk.)Subjects--Topical Terms:
573343
Market segmentation.
LC Class. No.: HF5415.127 / .B57 2012eb
Dewey Class. No.: 658.8/02
The growth drivers = the definitive guide to transforming marketing capabilities /
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[electronic resource] :
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the definitive guide to transforming marketing capabilities /
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Andy Bird and Mhairi McEwan.
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Includes bibliographical references and index.
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http://onlinelibrary.wiley.com/book/10.1002/9781119208150
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