國立虎尾科技大學 |

Language: English

Back

The growth drivers = the definitive ...

McEwan, Mhairi.

The growth drivers = the definitive guide to transforming marketing capabilities /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The growth drivers/ Andy Bird and Mhairi McEwan.
Reminder of title:	the definitive guide to transforming marketing capabilities /
Author:	Bird, Andy.
other author:	McEwan, Mhairi.
Published:	Hoboken, NJ :John Wiley and Sons, : 2012.,
Description:	1 online resource (xxi, 294 p.) :ill. :
Subject:	Market segmentation. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119208150
ISBN:	9781119208150 (electronic bk.)

The growth drivers = the definitive guide to transforming marketing capabilities /
Bird, Andy.

The growth driversthe definitive guide to transforming marketing capabilities /[electronic resource] :Andy Bird and Mhairi McEwan. - 1st ed. - Hoboken, NJ :John Wiley and Sons,2012. - 1 online resource (xxi, 294 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119208150 (electronic bk.)Subjects--Topical Terms:

573343
Market segmentation.

LC Class. No.: HF5415.127 / .B57 2012eb

Dewey Class. No.: 658.8/02

The growth drivers = the definitive guide to transforming marketing capabilities /
LDR:01060cam a2200277La 4500 001 899710
005 20151116144551.0
006 m o d
007 cr cnu---unuuu
008 181211s2012 njua ob 001 0 eng d
020 $a 9781119208150 (electronic bk.)
020 $a 1119208157 (electronic bk.)
020 $a 9781119961185 (electronic bk.)
020 $a 1119961181 (electronic bk.)
020 $z 9781119953319 (hardback)
035 $a 002352669
040 $a E7B $b eng $c E7B $d CDX $d N $d OCLCQ $d OCLCF $d OCLCQ $d YDXCP $d DKU $d IDEBK $d DEBBG $d DG1
041 0 $a eng
050 4 $a HF5415.127 $b .B57 2012eb
082 0 4 $a 658.8/02 $2 23
100 1 $a Bird, Andy. $3 1164603
245 1 4 $a The growth drivers $h [electronic resource] : $b the definitive guide to transforming marketing capabilities / $c Andy Bird and Mhairi McEwan.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c 2012.
300 $a 1 online resource (xxi, 294 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Market segmentation. $3 573343
650 0 $a Economic development. $3 555228
650 0 $a Investments. $3 557691
700 1 $a McEwan, Mhairi. $3 1164604
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119208150

Multimedia

Reviews

Export

pickup library