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Competitive advantage of customer centricity

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Competitive advantage of customer centricity/ by Sathit Parniangtong.
作者:	Parniangtong, Sathit.
出版者:	Singapore :Springer Singapore : : 2017.,
面頁冊數:	xv, 330 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Customer relations - Management. -
電子資源:	http://dx.doi.org/10.1007/978-981-10-4442-7
ISBN:	9789811044427

Competitive advantage of customer centricity
Parniangtong, Sathit.

Competitive advantage of customer centricity[electronic resource] /by Sathit Parniangtong. - Singapore :Springer Singapore :2017. - xv, 330 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity -- A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers' Diverse Needs.

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.

ISBN: 9789811044427

Standard No.: 10.1007/978-981-10-4442-7doiSubjects--Topical Terms:

562873
Customer relations
--Management.

LC Class. No.: HF5415.5 / .P37 2017

Dewey Class. No.: 658.812

Competitive advantage of customer centricity
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520 $a This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
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