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Essays on the Empirical Analysis in ...

Sun, Haoyan.

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Essays on the Empirical Analysis in Seller Behavior in Online Marketplace./
作者:	Sun, Haoyan.
面頁冊數:	1 online resource (107 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9780355123845

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
Sun, Haoyan.

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace. - 1 online resource (107 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

In this dissertation, I examine problems that related to the phenomena of online marketplace. I specifically study how different forms of digital communications affect consumers and how online sellers can strategically adopt these tools to connect with them. In this dissertation, I investigate the effectiveness of various digital marketing strategies, such as sponsored search, social media endorsement, live chat, and buyer protection program, and how both the platform and marketplace sellers can leverage those tools to improve their businesses. The findings suggest that platforms should keep providing innovation tools to help online sellers to grows, it will not only be beneficial to the sellers, but also be critical to the growth of online platforms.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355123845Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
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100 1 $a Sun, Haoyan. $3 1179463
245 1 0 $a Essays on the Empirical Analysis in Seller Behavior in Online Marketplace.
264 0 $c 2017
300 $a 1 online resource (107 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Ming Fan.
502 $a Thesis (Ph.D.) $c University of Washington $d 2017.
504 $a Includes bibliographical references
520 $a In this dissertation, I examine problems that related to the phenomena of online marketplace. I specifically study how different forms of digital communications affect consumers and how online sellers can strategically adopt these tools to connect with them. In this dissertation, I investigate the effectiveness of various digital marketing strategies, such as sponsored search, social media endorsement, live chat, and buyer protection program, and how both the platform and marketplace sellers can leverage those tools to improve their businesses. The findings suggest that platforms should keep providing innovation tools to help online sellers to grows, it will not only be beneficial to the sellers, but also be critical to the growth of online platforms.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Commerce-Business. $3 1179465
655 7 $a Electronic books. $2 local $3 554714
690 $a 0310
690 $a 0505
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Washington. $b Busines. $3 1179464
773 0 $t Dissertation Abstracts International $g 79-01A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10289830 $z click for full text (PQDT)

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