國立虎尾科技大學 |

Strategies to Sustain Small Retail Business More Than 5 Years.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Strategies to Sustain Small Retail Business More Than 5 Years./
作者:	Potts, Jennifer.
面頁冊數:	1 online resource (153 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-04(E), Section: A.
Contained By:	Dissertation Abstracts International79-04A(E).
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9780355568424

Strategies to Sustain Small Retail Business More Than 5 Years.
Potts, Jennifer.

Strategies to Sustain Small Retail Business More Than 5 Years. - 1 online resource (153 pages)

Source: Dissertation Abstracts International, Volume: 79-04(E), Section: A.

Thesis (D.B.A.)

Includes bibliographical references

Small business failures have a negative effect on the profitability of entrepreneurs. Many small businesses fail within the first 5 years after establishment. Profitable small businesses contribute to the stability of the local economy; however, when failure occurs the economy suffers. The purpose of this multiple case study was to explore strategies used by small retail business entrepreneurs to maintain profitability more than 5 years after business establishment. Using Cantillon's theory of entrepreneurship, with a focus on Miller's entrepreneurial orientation for the conceptual framework, this study included a purposeful sample of 3 small retail business entrepreneurs located in the Milwaukee, Wisconsin area. Data from semistructured interviews, organizational documents, and a review of the company's website were collected. Data analysis consisted of using coding techniques, constant comparison, and keyword phrases. Member checking solidified the credibility of the interpretations of the participant responses. Three themes emerged from the data analysis: customer service strategies, human capital strategies, and financial capital access strategies. Findings from this study may contribute to social change by outlining strategies that small retail business entrepreneurs use to maintain profitability and employ individuals. Data from this study may contribute to the growth of small retail business entrepreneurs, the local community, and the employees of the businesses. New knowledge from this study could benefit current and prospective small business owners by sharing information specific to the need to plan for accessing financial capital, practicing good customer service, and making a commitment to attract, hire, and retain, competent employees.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355568424Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Strategies to Sustain Small Retail Business More Than 5 Years.
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504 $a Includes bibliographical references
520 $a Small business failures have a negative effect on the profitability of entrepreneurs. Many small businesses fail within the first 5 years after establishment. Profitable small businesses contribute to the stability of the local economy; however, when failure occurs the economy suffers. The purpose of this multiple case study was to explore strategies used by small retail business entrepreneurs to maintain profitability more than 5 years after business establishment. Using Cantillon's theory of entrepreneurship, with a focus on Miller's entrepreneurial orientation for the conceptual framework, this study included a purposeful sample of 3 small retail business entrepreneurs located in the Milwaukee, Wisconsin area. Data from semistructured interviews, organizational documents, and a review of the company's website were collected. Data analysis consisted of using coding techniques, constant comparison, and keyword phrases. Member checking solidified the credibility of the interpretations of the participant responses. Three themes emerged from the data analysis: customer service strategies, human capital strategies, and financial capital access strategies. Findings from this study may contribute to social change by outlining strategies that small retail business entrepreneurs use to maintain profitability and employ individuals. Data from this study may contribute to the growth of small retail business entrepreneurs, the local community, and the employees of the businesses. New knowledge from this study could benefit current and prospective small business owners by sharing information specific to the need to plan for accessing financial capital, practicing good customer service, and making a commitment to attract, hire, and retain, competent employees.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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