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Intentional storytelling---a potenti...

ProQuest Information and Learning Co.

Intentional storytelling---a potential tool for retention and application in business.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Intentional storytelling---a potential tool for retention and application in business./
Author:	Heckman, Merle.
Description:	1 online resource (132 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
Subject:	Business education. -
Online resource:	click for full text (PQDT)
ISBN:	9781303389955

Intentional storytelling---a potential tool for retention and application in business.
Heckman, Merle.

Intentional storytelling---a potential tool for retention and application in business. - 1 online resource (132 pages)

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ed.D.)

Includes bibliographical references

The purpose of this action research study was to answer this question: Will the use of intentional storytelling increase retention and application in a data driven business environment? The study was conducted at the corporate headquarters of a Midwest manufacturing company. Monthly communication meetings are conducted in which the president presents a business summary while another leader speaks on a specific aspect of the business to update the salaried workforce. In each meeting, a large amount of information is provided through PowerPoint, charts, and graphs. Potentially, information was given in such a technical manner that listeners could not understand, retain, or apply the material. The study involved four of these meetings -- the first and third presented as normal while the second and fourth included purposefully injected illustrations, analogies, and word pictures. As a result of intentional storytelling, the listeners retained more and integrated the information into their work.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781303389955Subjects--Topical Terms:

563011
Business education.
Index Terms--Genre/Form:

554714
Electronic books.

Intentional storytelling---a potential tool for retention and application in business.
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100 1 $a Heckman, Merle. $3 1182095
245 1 0 $a Intentional storytelling---a potential tool for retention and application in business.
264 0 $c 2013
300 $a 1 online resource (132 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
500 $a Adviser: John Huss.
502 $a Thesis (Ed.D.) $c Northern Kentucky University $d 2013.
504 $a Includes bibliographical references
520 $a The purpose of this action research study was to answer this question: Will the use of intentional storytelling increase retention and application in a data driven business environment? The study was conducted at the corporate headquarters of a Midwest manufacturing company. Monthly communication meetings are conducted in which the president presents a business summary while another leader speaks on a specific aspect of the business to update the salaried workforce. In each meeting, a large amount of information is provided through PowerPoint, charts, and graphs. Potentially, information was given in such a technical manner that listeners could not understand, retain, or apply the material. The study involved four of these meetings -- the first and third presented as normal while the second and fourth included purposefully injected illustrations, analogies, and word pictures. As a result of intentional storytelling, the listeners retained more and integrated the information into their work.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business education. $3 563011
650 4 $a Management. $3 558618
655 7 $a Electronic books. $2 local $3 554714
690 $a 0688
690 $a 0454
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Northern Kentucky University. $b Education Leadership. $3 1181616
773 0 $t Dissertation Abstracts International $g 75-01A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3594495 $z click for full text (PQDT)

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