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Fast Talk, Cheap Clothes and the Consumers That Buy It All : = The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Fast Talk, Cheap Clothes and the Consumers That Buy It All :/
其他題名:	The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.
作者:	Grover-Roosa, Janice A.
面頁冊數:	1 online resource (105 pages)
附註:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
標題:	Rhetoric. -
電子資源:	click for full text (PQDT)
ISBN:	9780355096538

Fast Talk, Cheap Clothes and the Consumers That Buy It All : = The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.
Grover-Roosa, Janice A.

Fast Talk, Cheap Clothes and the Consumers That Buy It All :The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers. - 1 online resource (105 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)

Includes bibliographical references

This thesis employs a Burkean cluster analysis to advance the claim that fast fashion (FF) corporate social responsibility statements (CSR) are written to convince consumers of the distance between 'good' corporate intention and 'bad' overseas vendors. In order to maintain this assertion, a discussion of the FF supply chain is discussed in terms of a Bitzer's rhetorical situation. This thesis goes on to argue that FF CSR responds to a situational exigence, identified as consumer dissatisfaction with supply chain misconduct, by utilizing a robust series of rhetorical appeals. This intentional discourse, whereby rhetorical appeals are made to an audience sharing common interests with the FF corporate rhetor, is defined here as "Good for you Rhetoric" (G4YR). G4YR convinces consumers that by shopping they become consumer philanthropists and in so doing ensures that consumers and corporations move away from social responsibility and toward continued exploitation of garment workers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355096538Subjects--Topical Terms:

567738
Rhetoric.
Index Terms--Genre/Form:

554714
Electronic books.

Fast Talk, Cheap Clothes and the Consumers That Buy It All : = The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.
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