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Creating New Revenue Streams by Realigning AM Radio Content with Changes Influenced by New Technology.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Creating New Revenue Streams by Realigning AM Radio Content with Changes Influenced by New Technology./
作者:	Thompson, Christopher.
面頁冊數:	1 online resource (203 pages)
附註:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9781369794762

Creating New Revenue Streams by Realigning AM Radio Content with Changes Influenced by New Technology.
Thompson, Christopher.

Creating New Revenue Streams by Realigning AM Radio Content with Changes Influenced by New Technology. - 1 online resource (203 pages)

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (D.B.A.)--University of Phoenix, 2017.

Includes bibliographical references

The research was a qualitative, exploratory multi-case study exploring solutions for the AM radio industry to align with new technology in ways that can create new revenue streams. The study explored eight listeners, eight business owners, and seven station management of AM radio stations within a 100-mile radius in central Massachusetts through considering their experiences, observations, and pertinent documentation. Participants from three subgroups described their willingness to change and offer ideas on how to embrace new technology, revealing 11 emerging themes. The listener's subgroup revealed the significance of people listening in their vehicles, discussed the importance of the Internet in the choices people make about AM radio, the high value their listener places on local content, and that they felt the advertising message on AM radio is losing audience. The business owner's subgroup responded that they still spend resources on AM radio, see AM content as valuable, and are savvy in how they use the medium desiring control over the content they use in their advertising messages. The AM radio station management subgroup's affinity for radio was only surpassed by a high value on new business, recognizing a growing importance on the use of new technology media in their product offerings. Nonetheless, the three subgroups still find value and see opportunity for a future for AM radio. Findings suggested the AM radio industry might benefit through embracing a proactive mindset toward new technology and greater research of opportunities with new technology media though better adaptation and distribution of content.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369794762Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Creating New Revenue Streams by Realigning AM Radio Content with Changes Influenced by New Technology.
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500 $a Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
500 $a Adviser: Patricia D'Urso.
502 $a Thesis (D.B.A.)--University of Phoenix, 2017.
504 $a Includes bibliographical references
520 $a The research was a qualitative, exploratory multi-case study exploring solutions for the AM radio industry to align with new technology in ways that can create new revenue streams. The study explored eight listeners, eight business owners, and seven station management of AM radio stations within a 100-mile radius in central Massachusetts through considering their experiences, observations, and pertinent documentation. Participants from three subgroups described their willingness to change and offer ideas on how to embrace new technology, revealing 11 emerging themes. The listener's subgroup revealed the significance of people listening in their vehicles, discussed the importance of the Internet in the choices people make about AM radio, the high value their listener places on local content, and that they felt the advertising message on AM radio is losing audience. The business owner's subgroup responded that they still spend resources on AM radio, see AM content as valuable, and are savvy in how they use the medium desiring control over the content they use in their advertising messages. The AM radio station management subgroup's affinity for radio was only surpassed by a high value on new business, recognizing a growing importance on the use of new technology media in their product offerings. Nonetheless, the three subgroups still find value and see opportunity for a future for AM radio. Findings suggested the AM radio industry might benefit through embracing a proactive mindset toward new technology and greater research of opportunities with new technology media though better adaptation and distribution of content.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Communication. $3 556422
655 7 $a Electronic books. $2 local $3 554714
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690 $a 0459
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710 2 $a University of Phoenix. $b Business Administration. $3 1181212
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10280343 $z click for full text (PQDT)