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The historical development of the video music industry : = A political economic analysis.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The historical development of the video music industry :/
Reminder of title:	A political economic analysis.
Author:	Banks, Jack Edward.
Description:	1 online resource (570 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.
Subject:	Music. -
Online resource:	click for full text (PQDT)

The historical development of the video music industry : = A political economic analysis.
Banks, Jack Edward.

The historical development of the video music industry :A political economic analysis. - 1 online resource (570 pages)

Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.

Thesis (Ph.D.)--University of Oregon, 1991.

Includes bibliographical references

In the 1980s, video music became popularized as a new media form through the success of the cable program service MTV. MTV revitalized the record music industry and had a pronounced influence on popular culture. This study documents the history of music video through examination of corporate records, government documents and articles in trade magazines and the mainstream press.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

Subjects--Topical Terms:

649088
Music.
Index Terms--Genre/Form:

554714
Electronic books.

The historical development of the video music industry : = A political economic analysis.
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100 1 $a Banks, Jack Edward. $3 1185268
245 1 4 $a The historical development of the video music industry : $b A political economic analysis.
264 0 $c 1991
300 $a 1 online resource (570 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 52-09, Section: A, page: 3120.
500 $a Adviser: Deanna Campbell Robinson.
502 $a Thesis (Ph.D.)--University of Oregon, 1991.
504 $a Includes bibliographical references
520 $a In the 1980s, video music became popularized as a new media form through the success of the cable program service MTV. MTV revitalized the record music industry and had a pronounced influence on popular culture. This study documents the history of music video through examination of corporate records, government documents and articles in trade magazines and the mainstream press.
520 $a The first section reviews the historical development of music video as a commodity. Topics include the early synthesis of music and visual media, the creation and exploitation of promotional clips by record companies, the development of MTV and other music programs, and the maturing market for music video.
520 $a The second section explores the current structure of the music video industry. The roles of the following entities are discussed: record companies, video clip producers and directors, recording artists and video music exposure media.
520 $a The dissertation describes how major record companies maintain control over all aspects of music video production including finances, content and access to this media form. The major program services, notably MTV, act as gatekeepers by presenting only certain music videos by selected artists and requiring these videos to comply with their standards. In order to maximize profits, record label exploit music clips in various venues and limit production costs. MTV Networks (MTVN) has developed ancillary markets including program syndication and international ventures.
520 $a The music video industry exemplifies all current trends in mass media ownership. Pronounced horizontal integration exists in music programming, primarily due to MTVN's dominant position in this market. The major record companies constitute an oligopoly in the production and distribution of music videos. The major labels and MTV are vertically integrated through contracts providing MTV with exclusive use of a proportion of the labels' videos and the record companies with guaranteed access for a percentage of their videos on MTV. This cooperation has increased horizontal integration in the markets for music video programming and recorded music. MTVN's collusion with the major labels has provided these few companies with substantial power to shape the future direction of American pop music.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Music. $3 649088
650 4 $a Mass communication. $3 1179310
650 4 $a Economic history. $3 557541
655 7 $a Electronic books. $2 local $3 554714
690 $a 0413
690 $a 0708
690 $a 0509
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Oregon. $3 1182039
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9205792 $z click for full text (PQDT)