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An Investigation of Popular Music Pl...

ProQuest Information and Learning Co.

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming./
作者:	Howell, Anessa L.
面頁冊數:	1 online resource (58 pages)
附註:	Source: Masters Abstracts International, Volume: 57-02.
標題:	Multimedia communications. -
電子資源:	click for full text (PQDT)
ISBN:	9780355590784

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
Howell, Anessa L.

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming. - 1 online resource (58 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.S.)--Drexel University, 2017.

Includes bibliographical references

This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355590784Subjects--Topical Terms:

655342
Multimedia communications.
Index Terms--Genre/Form:

554714
Electronic books.

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
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100 1 $a Howell, Anessa L. $3 1185816
245 1 3 $a An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
264 0 $c 2017
300 $a 1 online resource (58 pages)
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500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Philip W. Salas.
502 $a Thesis (M.S.)--Drexel University, 2017.
504 $a Includes bibliographical references
520 $a This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Multimedia communications. $3 655342
650 4 $a Mass communication. $3 1179310
650 4 $a Music. $3 649088
650 4 $a Psychology. $3 555998
655 7 $a Electronic books. $2 local $3 554714
690 $a 0558
690 $a 0708
690 $a 0413
690 $a 0621
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Drexel University. $b Television Management. $3 1185817
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10684794 $z click for full text (PQDT)

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