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Long-and Short-Run Strategic Decisio...

Temple University.

Long-and Short-Run Strategic Decisions of Hotels : = Differentiation and Pricing.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Long-and Short-Run Strategic Decisions of Hotels :/
其他題名:	Differentiation and Pricing.
作者:	Kim, Minsun.
面頁冊數:	1 online resource (137 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9780355954685

Long-and Short-Run Strategic Decisions of Hotels : = Differentiation and Pricing.
Kim, Minsun.

Long-and Short-Run Strategic Decisions of Hotels :Differentiation and Pricing. - 1 online resource (137 pages)

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (Ph.D.)--Temple University, 2018.

Includes bibliographical references

Developing a good strategy is important in today's competitive and commoditized lodging market. A good strategy necessitates knowledge of what strategic actions can increase firms' profits and maintain their profitability throughout market cycles. However, less research effort has been made to date to find and operationalize strategic actions of hotels that lead to higher performance. This dissertation empirically examines both short-and long-run strategic decisions of hotels and their consequences at the micro level, the result of which can be used to develop a good strategy ensuring sustainable success in business.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355954685Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Long-and Short-Run Strategic Decisions of Hotels : = Differentiation and Pricing.
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035 $a AAI10791259
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Kim, Minsun. $3 1188503
245 1 0 $a Long-and Short-Run Strategic Decisions of Hotels : $b Differentiation and Pricing.
264 0 $c 2018
300 $a 1 online resource (137 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 $a Adviser: Wesley S. Roehl.
502 $a Thesis (Ph.D.)--Temple University, 2018.
504 $a Includes bibliographical references
520 $a Developing a good strategy is important in today's competitive and commoditized lodging market. A good strategy necessitates knowledge of what strategic actions can increase firms' profits and maintain their profitability throughout market cycles. However, less research effort has been made to date to find and operationalize strategic actions of hotels that lead to higher performance. This dissertation empirically examines both short-and long-run strategic decisions of hotels and their consequences at the micro level, the result of which can be used to develop a good strategy ensuring sustainable success in business.
520 $a The first part of this dissertation investigates the effect of conformity and differentiation on performance and performance risk of hotels, focusing on their long-run strategic tools---location, capacity, and quality. The second part of this dissertation examines the efficacy of hotels' room rate discounts in performance recovery after a crisis, in which the price is a hotels' short-run strategic tool. Using standard econometric methods and applicable variations, this dissertation found empirical evidence supporting hypotheses in both parts of the dissertation.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Management. $3 558618
655 7 $a Electronic books. $2 local $3 554714
690 $a 0310
690 $a 0454
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Temple University. $b Tourism and Sport. $3 1182375
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10791259 $z click for full text (PQDT)

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