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Facebook and user experience : = Eva...
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Purdue University.
Facebook and user experience : = Evaluating brand equity of Purdue University residences.
Record Type:
Language materials, manuscript : Monograph/item
Title/Author:
Facebook and user experience :/
Reminder of title:
Evaluating brand equity of Purdue University residences.
Author:
Perkins, Jackelyn.
Description:
1 online resource (77 pages)
Notes:
Source: Masters Abstracts International, Volume: 56-03.
Subject:
Marketing. -
Online resource:
click for full text (PQDT)
ISBN:
9781369641929
Facebook and user experience : = Evaluating brand equity of Purdue University residences.
Perkins, Jackelyn.
Facebook and user experience :
Evaluating brand equity of Purdue University residences. - 1 online resource (77 pages)
Source: Masters Abstracts International, Volume: 56-03.
Thesis (M.S.)--Purdue University, 2016.
Includes bibliographical references
This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9781369641929Subjects--Topical Terms:
557931
Marketing.
Index Terms--Genre/Form:
554714
Electronic books.
Facebook and user experience : = Evaluating brand equity of Purdue University residences.
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This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.
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click for full text (PQDT)
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