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Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry--Based on By-Health.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry--Based on By-Health./
作者:	Gong, Binghui.
面頁冊數:	1 online resource (148 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9780355956924

Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry--Based on By-Health.
Gong, Binghui.

Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry--Based on By-Health. - 1 online resource (148 pages)

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (D.B.A.)--Arizona State University, 2018.

Includes bibliographical references

Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry. However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm's organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer's demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355956924Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry--Based on By-Health.
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500 $a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 $a Advisers: Ker-Wei Pei; Haitao Cui.
502 $a Thesis (D.B.A.)--Arizona State University, 2018.
504 $a Includes bibliographical references
520 $a Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry. However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its customers with a customer centric perspective to design a firm's organization strucrture and management processes. This thesis is based on an analysis of the competitive landscape faced by the nutrition & wellness industry as exemplified by By-Health.Ltd. The investigation begins with an analysis and synthsis of the common industry practices on sales & distribution channels for their underlying similarities and differences in product strategies, branding strategies, and agency models on incentive design and profit sharing mechanisms. Through an empirical survey, this thesis also investigate customer's demand for nutritious and healthy products. The results through factor analysis reveal that such demands are driven by individual factor, product factor, enterprise factor and environmental factor. The study concludes with a proposed framework to link customer value through three innovative designs in sales and distribution: community marketing model, sharing marketing model and Internet factory marketing model.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
655 7 $a Electronic books. $2 local $3 554714
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710 2 $a Arizona State University. $b Business Administration. $3 1179476
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