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Three Essays on Social Media : = The Effect of Motivation, Participation, and Sentiment on Performance.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Three Essays on Social Media :/
其他題名:	The Effect of Motivation, Participation, and Sentiment on Performance.
作者:	Salehan, Mohammad.
面頁冊數:	1 online resource (129 pages)
附註:	Source: Dissertation Abstracts International, Volume: 77-08(E), Section: A.
Contained By:	Dissertation Abstracts International77-08A(E).
標題:	Business administration. -
電子資源:	click for full text (PQDT)
ISBN:	9781339536859

Three Essays on Social Media : = The Effect of Motivation, Participation, and Sentiment on Performance.
Salehan, Mohammad.

Three Essays on Social Media :The Effect of Motivation, Participation, and Sentiment on Performance. - 1 online resource (129 pages)

Source: Dissertation Abstracts International, Volume: 77-08(E), Section: A.

Thesis (Ph.D.)--University of North Texas, 2015.

Includes bibliographical references

In recent years, social media has experienced tremendous growth in the number of users. Facebook alone has more than 1.3 billion active users and Twitter has attracted over 600 million active users. Social media has significantly changed the way humans communicate. Many people use social media to keep in touch with family and friends and receive up-to-date information about what happens around the world. Politicians are using social media to support their campaigns. Use of social media is not restricted to individuals and politicians. Businesses are now using social media to promote their products and services. Many companies maintain Facebook and Twitter accounts to keep in touch with their customers. Consumers also use social media to receive information about products/services. Online product reviews are now an important source of information for consumers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339536859Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Three Essays on Social Media : = The Effect of Motivation, Participation, and Sentiment on Performance.
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100 1 $a Salehan, Mohammad. $3 1190552
245 1 0 $a Three Essays on Social Media : $b The Effect of Motivation, Participation, and Sentiment on Performance.
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300 $a 1 online resource (129 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 77-08(E), Section: A.
500 $a Adviser: Dan Kim.
502 $a Thesis (Ph.D.)--University of North Texas, 2015.
504 $a Includes bibliographical references
520 $a In recent years, social media has experienced tremendous growth in the number of users. Facebook alone has more than 1.3 billion active users and Twitter has attracted over 600 million active users. Social media has significantly changed the way humans communicate. Many people use social media to keep in touch with family and friends and receive up-to-date information about what happens around the world. Politicians are using social media to support their campaigns. Use of social media is not restricted to individuals and politicians. Businesses are now using social media to promote their products and services. Many companies maintain Facebook and Twitter accounts to keep in touch with their customers. Consumers also use social media to receive information about products/services. Online product reviews are now an important source of information for consumers.
520 $a This dissertation aims to address one fundamental research question: how do individual differences among users lead to different levels of performance on social media? More specifically, this dissertation investigates the motivations of use and the predictors of performance in the context of social media. We utilize sentiment mining to predict performance in different types of social media including information diffusion in Twitter and helpfulness and readership of online consumer reviews. The results show how different motivations lead to different levels of participation in social media and level of participation consequently influences performance. We also find that sentiment of the messages posted on social media significantly influence their performance.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Information technology. $3 559429
655 7 $a Electronic books. $2 local $3 554714
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690 $a 0489
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710 2 $a University of North Texas. $b Information Technology and Decision Sciences. $3 1190553
773 0 $t Dissertation Abstracts International $g 77-08A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10034389 $z click for full text (PQDT)