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Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain : = The Relationship Between Customer Satisfaction and Customer Loyalty.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain :/
Reminder of title:	The Relationship Between Customer Satisfaction and Customer Loyalty.
Author:	Kabir, Jahangir M.
Description:	1 online resource (226 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.
Contained By:	Dissertation Abstracts International78-03A(E).
Subject:	Business administration. -
Online resource:	click for full text (PQDT)
ISBN:	9781369237610

Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain : = The Relationship Between Customer Satisfaction and Customer Loyalty.
Kabir, Jahangir M.

Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain :The Relationship Between Customer Satisfaction and Customer Loyalty. - 1 online resource (226 pages)

Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.

Thesis (D.B.A.)--Wilmington University (Delaware), 2016.

Includes bibliographical references

In this study of a regional fast food hamburger chain (subject hamburger chain), the relationship between customer satisfaction and its independent variables of service quality, food quality, physical environment, convenience, customer-facing technology, price and value, order accuracy, and speed of service are explored. Data for this quantitative cross-sectional study was collected from 1,042 customers at the subject hamburger chain. The results show that there is a statistically significant relationship between customer satisfaction and each of the independent variables. The results also show that there is a statistically significant difference in satisfaction based on race, income, age, marital status, and geographic location while there are no statistically significant differences in satisfaction based on gender, time of visit, and service delivery method. Furthermore, there is a statistically significant positive association between satisfaction and loyalty. Regression analysis reveals that order accuracy, speed of service, food quality, price and value are the most important predictors of satisfaction at the subject hamburger chain. As a result of the findings, the subject hamburger chain should focus on filling orders correctly, serve customers with speed, maintain food quality, and keep the price competitive to have positive impact on satisfaction. Satisfaction and loyalty are shown to be positively associated so an increase in satisfaction would result in an increase in loyalty.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369237610Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain : = The Relationship Between Customer Satisfaction and Customer Loyalty.
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100 1 $a Kabir, Jahangir M. $3 1190564
245 1 0 $a Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain : $b The Relationship Between Customer Satisfaction and Customer Loyalty.
264 0 $c 2016
300 $a 1 online resource (226 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.
500 $a Adviser: Amy L. Danley.
502 $a Thesis (D.B.A.)--Wilmington University (Delaware), 2016.
504 $a Includes bibliographical references
520 $a In this study of a regional fast food hamburger chain (subject hamburger chain), the relationship between customer satisfaction and its independent variables of service quality, food quality, physical environment, convenience, customer-facing technology, price and value, order accuracy, and speed of service are explored. Data for this quantitative cross-sectional study was collected from 1,042 customers at the subject hamburger chain. The results show that there is a statistically significant relationship between customer satisfaction and each of the independent variables. The results also show that there is a statistically significant difference in satisfaction based on race, income, age, marital status, and geographic location while there are no statistically significant differences in satisfaction based on gender, time of visit, and service delivery method. Furthermore, there is a statistically significant positive association between satisfaction and loyalty. Regression analysis reveals that order accuracy, speed of service, food quality, price and value are the most important predictors of satisfaction at the subject hamburger chain. As a result of the findings, the subject hamburger chain should focus on filling orders correctly, serve customers with speed, maintain food quality, and keep the price competitive to have positive impact on satisfaction. Satisfaction and loyalty are shown to be positively associated so an increase in satisfaction would result in an increase in loyalty.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Business education. $3 563011
655 7 $a Electronic books. $2 local $3 554714
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690 $a 0688
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Wilmington University (Delaware). $b Business. $3 1181192
773 0 $t Dissertation Abstracts International $g 78-03A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10169573 $z click for full text (PQDT)