國立虎尾科技大學 |

Hotel Guest Engagement : = Retaining The Millennial Traveler.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Hotel Guest Engagement :/
Reminder of title:	Retaining The Millennial Traveler.
Author:	Lindner, Jennifer.
Description:	1 online resource (163 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Design. -
Online resource:	click for full text (PQDT)
ISBN:	9780355328219

Hotel Guest Engagement : = Retaining The Millennial Traveler.
Lindner, Jennifer.

Hotel Guest Engagement :Retaining The Millennial Traveler. - 1 online resource (163 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.F.A.)--The Florida State University, 2017.

Includes bibliographical references

Established over 220 years ago, the first American hotels helped facilitate a quickly growing body of travelers with the essential amenities of shelter, food, drink, and other services and goods usually obtained within the household (Sandoval-Strausz, 2007). Fast-forwarding to the current year, hotels are still using these early guiding amenities, but over time, have adapted them to meet the values and needs of each passing generation. The Millennial generation, those born between the years of 1981-1996 (Gallup, 2014), demonstrate a shift in mindfulness of how they choose to live their lives that is different from previous generations (Gensler, 2016b). Their traveling habits are beginning to blend two common traveling styles together to form "bleisure" travel (Worker, S., n.d., &par;3). Bleisure travel is what occurs when business trips extend into weekend leisure vacations (Worker, S., n.d.). The hotel industry is in a position to adapt to this new traveling style. Hotel's seek to retain customers as fully engaged brand followers, as they are the company's most profitable consumer in both good and bad economic times, with high levels of emotional attachment (Sorenson and Adkins, 2014). Unfortunately, Millennials exhibit the lowest percentage of hotel engagement levels when compared to other traveling generations (Gallup, 2014). The goal of this study seeks to identify the values and needs of the Millennial generation in order to increase their engagement levels via bleisure style hotel brands.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355328219Subjects--Topical Terms:

595500
Design.
Index Terms--Genre/Form:

554714
Electronic books.

Hotel Guest Engagement : = Retaining The Millennial Traveler.
LDR:03278ntm a2200349Ki 4500 001 917046
005 20181005115847.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355328219
035 $a (MiAaPQ)AAI10605139
035 $a (MiAaPQ)fsu:14108
035 $a AAI10605139
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Lindner, Jennifer. $3 1190963
245 1 0 $a Hotel Guest Engagement : $b Retaining The Millennial Traveler.
264 0 $c 2017
300 $a 1 online resource (163 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Jim Dawkins.
502 $a Thesis (M.F.A.)--The Florida State University, 2017.
504 $a Includes bibliographical references
520 $a Established over 220 years ago, the first American hotels helped facilitate a quickly growing body of travelers with the essential amenities of shelter, food, drink, and other services and goods usually obtained within the household (Sandoval-Strausz, 2007). Fast-forwarding to the current year, hotels are still using these early guiding amenities, but over time, have adapted them to meet the values and needs of each passing generation. The Millennial generation, those born between the years of 1981-1996 (Gallup, 2014), demonstrate a shift in mindfulness of how they choose to live their lives that is different from previous generations (Gensler, 2016b). Their traveling habits are beginning to blend two common traveling styles together to form "bleisure" travel (Worker, S., n.d., &par;3). Bleisure travel is what occurs when business trips extend into weekend leisure vacations (Worker, S., n.d.). The hotel industry is in a position to adapt to this new traveling style. Hotel's seek to retain customers as fully engaged brand followers, as they are the company's most profitable consumer in both good and bad economic times, with high levels of emotional attachment (Sorenson and Adkins, 2014). Unfortunately, Millennials exhibit the lowest percentage of hotel engagement levels when compared to other traveling generations (Gallup, 2014). The goal of this study seeks to identify the values and needs of the Millennial generation in order to increase their engagement levels via bleisure style hotel brands.
520 $a To identify the values and needs of Millennials, this study surveyed Millennial travelers staying at hotel accommodations for business, leisure, and bleisure type travel. From the survey, the author has synthesized the data results into two guest personas which illustrate the top attributes of a Millennial who is traveling for bleisure. These findings have informed the programming, site selection, and proposed design solution for a bleisure style hotel that addresses a potential solution for increasing engagement levels of the traveling Millennial.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Design. $3 595500
650 4 $a Recreation. $3 559433
655 7 $a Electronic books. $2 local $3 554714
690 $a 0389
690 $a 0814
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The Florida State University. $b Interior Design. $3 1188773
773 0 $t Masters Abstracts International $g 57-02(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10605139 $z click for full text (PQDT)