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A Comprehensive Branding Strategy fo...

ProQuest Information and Learning Co.

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	A Comprehensive Branding Strategy for the Vignelli Center for Design Studies./
作者:	Xu, Hui.
面頁冊數:	1 online resource (174 pages)
附註:	Source: Masters Abstracts International, Volume: 57-04.
Contained By:	Masters Abstracts International57-04(E).
標題:	Design. -
電子資源:	click for full text (PQDT)
ISBN:	9780355589573

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
Xu, Hui.

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies. - 1 online resource (174 pages)

Source: Masters Abstracts International, Volume: 57-04.

Thesis (M.F.A.)--Rochester Institute of Technology, 2017.

Includes bibliographical references

This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355589573Subjects--Topical Terms:

595500
Design.
Index Terms--Genre/Form:

554714
Electronic books.

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
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100 1 $a Xu, Hui. $3 1133602
245 1 2 $a A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
264 0 $c 2017
300 $a 1 online resource (174 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-04.
500 $a Adviser: Nancy Ciolek.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2017.
504 $a Includes bibliographical references
520 $a This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience.
520 $a This project creates a comprehensive branding strategy that enables the Vignelli Center to expand its reach and build a powerful connection to both existing and future audience. It also builds a consistent brand system across different platforms. Furthermore, this project demonstrates the importance of utilizing new information techniques and user-centered methodology for Vignelli Center to improve resources and allow for better access for the users. The final outcomes include designing a responsive website and mobile application for the Vignelli Center for Design Studies.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Design. $3 595500
655 7 $a Electronic books. $2 local $3 554714
690 $a 0389
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Rochester Institute of Technology. $b Visual Communication Design. $3 1187313
773 0 $t Masters Abstracts International $g 57-04(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10687710 $z click for full text (PQDT)

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