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Client-driven Creation & Professiona...
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ProQuest Information and Learning Co.
Client-driven Creation & Professional Patterns in Modern Design : = A Case Study of One Vanderbilt Avenue.
Record Type:
Language materials, manuscript : Monograph/item
Title/Author:
Client-driven Creation & Professional Patterns in Modern Design :/
Reminder of title:
A Case Study of One Vanderbilt Avenue.
Author:
Schmitz, Joshua J.
Description:
1 online resource (45 pages)
Notes:
Source: Masters Abstracts International, Volume: 58-01.
Contained By:
Masters Abstracts International58-01(E).
Subject:
Design. -
Online resource:
click for full text (PQDT)
ISBN:
9780438361089
Client-driven Creation & Professional Patterns in Modern Design : = A Case Study of One Vanderbilt Avenue.
Schmitz, Joshua J.
Client-driven Creation & Professional Patterns in Modern Design :
A Case Study of One Vanderbilt Avenue. - 1 online resource (45 pages)
Source: Masters Abstracts International, Volume: 58-01.
Thesis (M.F.A.)--The University of Texas Rio Grande Valley, 2018.
Includes bibliographical references
Design, though intricately tied to art through craft, concept and media, is the base converse of art. That is to say, Design is externally motivated by a client's needs. This case study focuses on my professional work with the companies of S.L. Green and Firespring on the New York City skyscraper One Vanderbilt Avenue (OVA) and demonstrates how a creative concept can be altered through external factors, namely client input. My research will explain why a modern designer must occupy a production-oriented role and continuously leverage insight from an interdisciplinary team in a modern creative firm. The exhibition stemming from my work on OVA illustrates how a single concept as distilled as a building's design matures into an evolved organism as design principles inform both directed marketing campaigns and mindful, professional architectural aesthetic.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780438361089Subjects--Topical Terms:
595500
Design.
Index Terms--Genre/Form:
554714
Electronic books.
Client-driven Creation & Professional Patterns in Modern Design : = A Case Study of One Vanderbilt Avenue.
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Source: Masters Abstracts International, Volume: 58-01.
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Includes bibliographical references
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Design, though intricately tied to art through craft, concept and media, is the base converse of art. That is to say, Design is externally motivated by a client's needs. This case study focuses on my professional work with the companies of S.L. Green and Firespring on the New York City skyscraper One Vanderbilt Avenue (OVA) and demonstrates how a creative concept can be altered through external factors, namely client input. My research will explain why a modern designer must occupy a production-oriented role and continuously leverage insight from an interdisciplinary team in a modern creative firm. The exhibition stemming from my work on OVA illustrates how a single concept as distilled as a building's design matures into an evolved organism as design principles inform both directed marketing campaigns and mindful, professional architectural aesthetic.
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Mode of access: World Wide Web
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click for full text (PQDT)
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