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Creative Collaboration Between Museu...

ProQuest Information and Learning Co.

Creative Collaboration Between Museums and Well-Known Companies.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Creative Collaboration Between Museums and Well-Known Companies./
Author:	Cao, Xiaoyi.
Description:	1 online resource (44 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9780355811636

Creative Collaboration Between Museums and Well-Known Companies.
Cao, Xiaoyi.

Creative Collaboration Between Museums and Well-Known Companies. - 1 online resource (44 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Drexel University, 2018.

Includes bibliographical references

The following thesis focuses on the collaboration between nonprofit art museums and large companies. For art museums, building a partnership with well-known corporations can help to increase the audience attendance, saving marketing and operating cost, as well as improve the reputation through social media and advertisement. It is essential for nonprofit art museums to know that the collaboration can be achieved through different ways including financial-sponsorship and creative partnership, as long as there is a common goal between the museum and the companies.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355811636Subjects--Topical Terms:

1183332
Arts management.
Index Terms--Genre/Form:

554714
Electronic books.

Creative Collaboration Between Museums and Well-Known Companies.
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020 $a 9780355811636
035 $a (MiAaPQ)AAI10751396
035 $a (MiAaPQ)drexel:11341
035 $a AAI10751396
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Cao, Xiaoyi. $3 1195647
245 1 0 $a Creative Collaboration Between Museums and Well-Known Companies.
264 0 $c 2018
300 $a 1 online resource (44 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Advisers: Andrew Zitcer; Neville Vakharia.
502 $a Thesis (M.S.)--Drexel University, 2018.
504 $a Includes bibliographical references
520 $a The following thesis focuses on the collaboration between nonprofit art museums and large companies. For art museums, building a partnership with well-known corporations can help to increase the audience attendance, saving marketing and operating cost, as well as improve the reputation through social media and advertisement. It is essential for nonprofit art museums to know that the collaboration can be achieved through different ways including financial-sponsorship and creative partnership, as long as there is a common goal between the museum and the companies.
520 $a Four case studies help to illustrate the findings which are San Francisco Museum of Modern Art, Philadelphia Museum of Art, Whitney Museum of American Art and Bank of America. From the studies, museums should also see some potential risks that will happen when building a cross-sector relationship, such as losing their artistic identity or cannot find the perfect partner. Nonprofit art museums should always be aware of the different trend in different industries in order serve the target community in the most efficient way.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Arts management. $3 1183332
655 7 $a Electronic books. $2 local $3 554714
690 $a 0424
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Drexel University. $b Arts Administration (Westphal College of Media Arts and Design). $3 1193640
773 0 $t Masters Abstracts International $g 57-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10751396 $z click for full text (PQDT)

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