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Engaging Audiences : = A Case Study ...
~
Drexel University.
Engaging Audiences : = A Case Study from Three Music Organizations in Philadelphia.
Record Type:
Language materials, manuscript : Monograph/item
Title/Author:
Engaging Audiences :/
Reminder of title:
A Case Study from Three Music Organizations in Philadelphia.
Author:
Teng, Jiaqi.
Description:
1 online resource (53 pages)
Notes:
Source: Masters Abstracts International, Volume: 57-05.
Contained By:
Masters Abstracts International57-05(E).
Subject:
Arts management. -
Online resource:
click for full text (PQDT)
ISBN:
9780355811643
Engaging Audiences : = A Case Study from Three Music Organizations in Philadelphia.
Teng, Jiaqi.
Engaging Audiences :
A Case Study from Three Music Organizations in Philadelphia. - 1 online resource (53 pages)
Source: Masters Abstracts International, Volume: 57-05.
Thesis (M.S.)--Drexel University, 2018.
Includes bibliographical references
This study explores the current situation of small music-based organizations, the relationship between the internal strategies from smaller-sized music-based organizations and audience engagement, via three case studies from three music-based organizations in the city of Philadelphia, PA. Research and analysis of the three organizations reveal that the organization's internal decision making and strategies can directly impact what kind of audience groups they are able to engage. The need for alternative funding routes suggests that music-based organizations should be talented in creating innovative programs to engage diverse audience groups and increase young donors in order to provide sustainable support for the industry and to prepare for unpredictable financial risks.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780355811643Subjects--Topical Terms:
1183332
Arts management.
Index Terms--Genre/Form:
554714
Electronic books.
Engaging Audiences : = A Case Study from Three Music Organizations in Philadelphia.
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Source: Masters Abstracts International, Volume: 57-05.
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Adviser: Neville Vakharia.
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Includes bibliographical references
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This study explores the current situation of small music-based organizations, the relationship between the internal strategies from smaller-sized music-based organizations and audience engagement, via three case studies from three music-based organizations in the city of Philadelphia, PA. Research and analysis of the three organizations reveal that the organization's internal decision making and strategies can directly impact what kind of audience groups they are able to engage. The need for alternative funding routes suggests that music-based organizations should be talented in creating innovative programs to engage diverse audience groups and increase young donors in order to provide sustainable support for the industry and to prepare for unpredictable financial risks.
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Ann Arbor, Mich. :
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Mode of access: World Wide Web
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click for full text (PQDT)
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