Market segmentation analysis = under...
Grun, Bettina.

 

  • Market segmentation analysis = understanding it, doing it, and making it useful /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Market segmentation analysis/ by Sara Dolnicar, Bettina Grun, Friedrich Leisch.
    Reminder of title: understanding it, doing it, and making it useful /
    Author: Dolnicar, Sara.
    other author: Grun, Bettina.
    Published: Singapore :Springer Singapore : : 2018.,
    Description: xxi, 324 p. :digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Market segmentation. -
    Online resource: http://dx.doi.org/10.1007/978-981-10-8818-6
    ISBN: 9789811088186
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