Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Market segmentation analysis = under...
~
Grun, Bettina.
Market segmentation analysis = understanding it, doing it, and making it useful /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Market segmentation analysis/ by Sara Dolnicar, Bettina Grun, Friedrich Leisch.
Reminder of title:
understanding it, doing it, and making it useful /
Author:
Dolnicar, Sara.
other author:
Grun, Bettina.
Published:
Singapore :Springer Singapore : : 2018.,
Description:
xxi, 324 p. :digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Market segmentation. -
Online resource:
http://dx.doi.org/10.1007/978-981-10-8818-6
ISBN:
9789811088186
Market segmentation analysis = understanding it, doing it, and making it useful /
Dolnicar, Sara.
Market segmentation analysis
understanding it, doing it, and making it useful /[electronic resource] :by Sara Dolnicar, Bettina Grun, Friedrich Leisch. - Singapore :Springer Singapore :2018. - xxi, 324 p. :digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring.
Open access.
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
ISBN: 9789811088186
Standard No.: 10.1007/978-981-10-8818-6doiSubjects--Topical Terms:
573343
Market segmentation.
LC Class. No.: HF5415.127 / .D65 2018
Dewey Class. No.: 658.802
Market segmentation analysis = understanding it, doing it, and making it useful /
LDR
:02817nam a2200337 a 4500
001
927571
003
DE-He213
005
20190122143007.0
006
m d
007
cr nn 008maaau
008
190626s2018 si s 0 eng d
020
$a
9789811088186
$q
(electronic bk.)
020
$a
9789811088179
$q
(paper)
024
7
$a
10.1007/978-981-10-8818-6
$2
doi
035
$a
978-981-10-8818-6
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.127
$b
.D65 2018
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043060
$2
bisacsh
082
0 4
$a
658.802
$2
23
090
$a
HF5415.127
$b
.D665 2018
100
1
$a
Dolnicar, Sara.
$3
1206977
245
1 0
$a
Market segmentation analysis
$h
[electronic resource] :
$b
understanding it, doing it, and making it useful /
$c
by Sara Dolnicar, Bettina Grun, Friedrich Leisch.
260
$a
Singapore :
$c
2018.
$b
Springer Singapore :
$b
Imprint: Springer,
300
$a
xxi, 324 p. :
$b
digital ;
$c
24 cm.
490
1
$a
Management for professionals,
$x
2192-8096
505
0
$a
Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring.
506
$a
Open access.
520
$a
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
650
0
$a
Market segmentation.
$3
573343
650
1 4
$a
Business and Management.
$2
eflch
$3
934826
650
2 4
$a
Market Research/Competitive Intelligence.
$3
1069050
650
2 4
$a
Statistics for Business/Economics/Mathematical Finance/Insurance.
$3
669275
700
1
$a
Grun, Bettina.
$3
1206978
700
1
$a
Leisch, Friedrich.
$3
1206979
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
830
0
$a
Management for professionals.
$3
881670
856
4 0
$u
http://dx.doi.org/10.1007/978-981-10-8818-6
950
$a
Business and Management (Springer-41169)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login