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Adaptive Marketing = Leveraging Real...
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SpringerLink (Online service)
Adaptive Marketing = Leveraging Real-Time Data to Become a More Competitive and Successful Company /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Adaptive Marketing/ by Norm Johnston.
Reminder of title:
Leveraging Real-Time Data to Become a More Competitive and Successful Company /
Author:
Johnston, Norm.
Description:
XII, 225 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
British literature. -
Online resource:
https://doi.org/10.1057/9781137462930
ISBN:
9781137462930
Adaptive Marketing = Leveraging Real-Time Data to Become a More Competitive and Successful Company /
Johnston, Norm.
Adaptive Marketing
Leveraging Real-Time Data to Become a More Competitive and Successful Company /[electronic resource] :by Norm Johnston. - 1st ed. 2015. - XII, 225 p.online resource.
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
ISBN: 9781137462930
Standard No.: 10.1057/9781137462930doiSubjects--Topical Terms:
996807
British literature.
LC Class. No.: PN849.G74
Dewey Class. No.: 809.41
Adaptive Marketing = Leveraging Real-Time Data to Become a More Competitive and Successful Company /
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