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Unit Pricing = Empirical Investigations of its Influences at the Product and Retailer Levels /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Unit Pricing / by Lena Himbert.
其他題名:	Empirical Investigations of its Influences at the Product and Retailer Levels /
作者:	Himbert, Lena.
面頁冊數:	XIX, 300 p. 31 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Market research. -
電子資源:	https://doi.org/10.1007/978-3-658-13476-1
ISBN:	9783658134761

Unit Pricing = Empirical Investigations of its Influences at the Product and Retailer Levels /
Himbert, Lena.

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /[electronic resource] :by Lena Himbert. - 1st ed. 2016. - XIX, 300 p. 31 illus.online resource.

Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .

With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label. Contents Categorization and Review of Unit Price Research Legislation and the Importance of Unit Prices in the Marketplace Experiments addressing the influence of unit prices on product level an on retailer level Target Groups Lecturers and students of business administration, in particular marketing, and psychology Executives from the fields of price management, marketing and market research The Author Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm focusing on pricing, sales and marketing.

ISBN: 9783658134761

Standard No.: 10.1007/978-3-658-13476-1doiSubjects--Topical Terms:

809436
Market research.

LC Class. No.: HF5415.2-5415.34

Dewey Class. No.: 658.83

Unit Pricing = Empirical Investigations of its Influences at the Product and Retailer Levels /
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