Market research.
Overview
| Works: | 182 works in 9 publications in 9 languages | |
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Titles
Lead Community Fundraising = Successfully Connecting People Digitally /
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Marketing in University-Industry Technological Collaboration = Communication and Research Commercialization /
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Quick Guide Marktforschung im Mittelstand = Wie Sie Ihre Kunden und Märkte besser verstehen /
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Marketing and Smart Technologies = Proceedings of ICMarkTech 2020 /
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The Evolutionary Dynamics of Discursive Knowledge = Communication-Theoretical Perspectives on an Empirical Philosophy of Science /
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Eigensinnige und unorthodoxe Vordenker für eine Kritische Konsumtheorie = Beiträge aus Wirtschafts- und Sozialwissenschaften /
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Understanding and Managing the Impact of Airbnb = The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 /
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Predictive Intelligence for Data-Driven Managers = Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies /
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Social Big Data Analytics = Practices, Techniques, and Applications /
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Organizational Video-Ethnography Revisited = Making Visible Material, Embodied and Sensory Practices /
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Product Innovation Management = Intelligence, Discovery, Development /
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COVID-19, Technology and Marketing = Moving Forward and the New Normal /
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Goliath Strikes Back = How Traditional Retailers Are Winning Back Customers from Ecommerce Startups /
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Perspectives on Consumer Behaviour = Theoretical Aspects and Practical Applications /
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Total Revenue Management (TRM) = Case Studies, Best Practices and Industry Insights /
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International Marketing Strategy = The Country of Origin Effect on Decision-Making in Practice /
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Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
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Brand Choice and Loyalty = Evidence from Swiss Car Registration Microdata /
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Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum
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Design Thinking for Strategy = Innovating Towards Competitive Advantage /
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Marktforschung für die Smart Data World = Chancen, Herausforderungen und Grenzen /
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Loyalitätsprogramme im digitalen Wandel = Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht /
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Advances in Cross-Section Data Methods in Applied Economic Research = 2019 International Conference on Applied Economics (ICOAE 2019) /
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Using Installed Base Selling to Maximize Revenue = A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
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Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten /
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Real Estate Investing = Market Analysis, Valuation Techniques, and Risk Management /
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich = Wirkungen der Markenliebe /
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Digital Relevance = Developing Marketing Content and Strategies that Drive Results /
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Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
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Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
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Business Intelligence for New-Generation Managers = Current Avenues of Development /
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Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS? = Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden /
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Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
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Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /
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The Butterfly Effect in Competitive Markets = Driving Small Changes for Large Differences /
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Uncertainty in Entrepreneurial Decision Making = The Competitive Advantages of Strategic Creativity /
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Optimization of Integrated Supply Chain Planning under Multiple Uncertainty
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Africans Investing in Africa = Understanding Business and Trade, Sector by Sector /
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Akzeptanz von Telematik in der Motorfahrzeugversicherung = Eine Bedürfnisanalyse bei motorfahrzeughaltenden Privatpersonen in der Schweiz /
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Growing Brands Through Sponsorship = An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
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Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail /
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Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics /
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Events und Emotionen = Stand und Perspektiven der Eventforschung /
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Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China
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Gesundheitsbewusstes Konsumentenverhalten = Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins /
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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen
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Advances in Advertising Research (Vol. V) = Extending the Boundaries of Advertising /
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Use of Market Data in the Recruitment of High Potentials = Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /
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Markensoziologie kompakt – Basics für die Praxis = Eine Kurzanleitung für die erfolgreiche Markenführung /
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Corporate Foresight mittels Geschäftsprozesspatenten = Entwicklungsstränge der Automobilindustrie /
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Treiber und Auswirkungen von Preiskomplexität = Empirische Analyse unterschiedlicher Dienstleistungsbranchen /
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Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships /
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Forschungskooperationen zwischen Wissenschaft und Praxis = Erkenntnisse und Tipps für das Management /
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Akzeptanz von Elektroautos in Deutschland und China = Eine Untersuchung von Nutzungsintentionen im Anfangsstadium der Innovationsdiffusion /
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Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data /
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Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit /
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Business Relationship Management and Marketing = Mastering Business Markets /
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Strategisches Design der Zukunft = Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives /
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Zeitungswebsites = Der Einfluss von Usability und Design auf den Werbeerfolg /
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Marktforschung der Zukunft - Mensch oder Maschine = Bewährte Kompetenzen in neuem Kontext /
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Grüner Materialismus = Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum /
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Die Güte verschiedener Befragungsmethoden zur Umweltbewertung = Ein Vergleich der Validität von Contingent Valuation, Conjoint- und Discrete Choice-Analyse /
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Market Entry into the USA = Why European Companies Fail and How to Succeed /
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The Intuitive Customer = 7 Imperatives For Moving Your Customer Experience to the Next Level /
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Business Strategies and Competitiveness in Times of Crisis = A Survey on Italian SMEs /
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Advertising in the Aging Society = Understanding Representations, Practitioners, and Consumers in Japan /
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Involvement mit Produkteigenschaften = Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten /
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Arbeitswelt im Zeitalter der Individualisierung = Trends: Multigrafie und Multi-Option in der Generation Y /
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Marketing and American Consumer Culture = A Cultural Studies Analysis /
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Multi-Level-Marketing = Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern /
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The Principles of Alternative Investments Management = A Study of the Global Market /
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Unit Pricing = Empirical Investigations of its Influences at the Product and Retailer Levels /
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Case-based Evidence – Grundlagen und Anwendung = Prognose und Verbesserung der Akzeptanz von Produkten und Projekten /
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Attraktivität von Cross-Selling-Angeboten aus Kundensicht = Konstruktentwicklung und Überprüfung im Wirkungsmodell /
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Die Zukunftsfähigkeit bestehender Shopping Center = Ein Bewertungssystem zur Beurteilung /
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Glorifying the Simple Life = Analyses of Socio-Psychological Constructs in the Context of Reality TV /
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Business Statistics for Competitive Advantage with Excel 2016 = Basics, Model Building, Simulation and Cases /
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Development of Hedonic Office Rent Indices = Examples for German Metropolitan Areas /
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Marktorientierung in Business-to-Business-Märkten = Eine empirische Untersuchung von mehrstufigen Marketingstrategien /
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Carsharing und die Gesellschaft von Morgen = Ein umweltbewusster Umgang mit Automobilität? /
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Konsumentenverhalten = Konsumenten verstehen – Marketingmaßnahmen gestalten /
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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
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Perspektiven des Mobile Banking in Deutschland = Implikationen auf Basis einer Untersuchung von Angebot, Nutzern und Umfeld /
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Advances in Kaiyu Studies = From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
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Market Segmentation Analysis = Understanding It, Doing It, and Making It Useful /
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CRM in der Public Cloud = Praxisorientierte Grundlagen und Entscheidungsunterstützung /
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Markenführung mit Archetypen = Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement /
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Künstliche Intelligenz – die Zukunft des Marketing = Ein praktischer Leitfaden für Marketing-Manager /
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Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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Die Teilnahmebereitschaft an mobilen Web-Befragungen = Eine empirische Untersuchung /
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Neuro-Advertising = Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt /
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Open Foresight-Prozesse = Eine Action Research Studie zur Identifikation von Schlüsselaktivitäten und -faktoren /
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Qualität und Data Science in der Marktforschung = Prozesse, Daten und Modelle der Zukunft /
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The Data-Driven Project Manager = A Statistical Battle Against Project Obstacles /
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User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen /
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Collaborative Research Design = Working with Business for Meaningful Findings /
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Die Akzeptanz von Insekten in der Ernährung = Eine Studie zur Vermarktung von Insekten als Lebensmittel aus Konsumentensicht /
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Contemporary Case Studies on Fashion Production, Marketing and Operations
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Replikation und Erweiterung des Modells zur Bestimmung der Disruptionsreife von Wertnetzwerken = Eine fallstudienbasierte Untersuchung in konvergierenden Märkten /
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Natural Wines aus Kundensicht = Bestimmung relevanter Produkteigenschaften für die Vermarktung /
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Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung
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A Brain for Business – A Brain for Life = How insights from behavioural and brain science can change business and business practice for the better /
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Qualitative Methodologies in Organization Studies = Volume II: Methods and Possibilities /
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Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer = Wie Sie Ihre Kunden online finden, begleiten und begeistern /
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The Corporate Reputation of Multinational Corporations = An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations /
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Steuerung von Akteuren und Entscheidungen in Baunetzwerken = Eine netzwerkanalytische Untersuchung zur Sanierungsentscheidung im Haushalt /
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Adaptability Through Dynamic Capabilities = How Management Can Recognize Opportunities and Threats /
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Der Glücksspielmarkt aus Nachfragersicht = Erkundung von Konvergenzen bei Online-Gamingprodukten /
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Akzeptanz von digitalen Zahlungsdienstleistungen = Eine empirische Untersuchung am Beispiel von Mobile Payment mittels Smartphone im stationären Handel /
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Mobile Research = Grundlagen und Zukunftsaussichten für die Mobile Marktforschung /
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Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen = Wirtschaftlich-technische Untersuchungen und Kostensenkungspotenziale /
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Konsumentenverhalten = Konsumenten verstehen – Marketingmaßnahmen gestalten /
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Konsumentenbilder als produktive Fiktionen = Eine theoretische und ethnographische Untersuchung /
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Medienwirkungen kompakt = Einführung in ein dynamisches Forschungsfeld /
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Digitale Kultur des Teilens = Mit Sharing nachhaltiger Wirtschaften /
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What About the Future? = New Perspectives on Planning, Forecasting and Complexity /
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Consumer Behavior over the Life Course = Research Frontiers and New Directions /
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AI in Marketing, Sales and Service = How Marketers without a Data Science Degree can use AI, Big Data and Bots /
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Moralising Global Markets = The Creativity of International Business Discourse /
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Einführung in die Qualitative Marktforschung = Design – Datengewinnung – Datenauswertung /
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Marktforschung mit Panels = Arten - Erhebung - Analyse - Anwendung /
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Designing Performance Measurement Systems = Theory and Practice of Key Performance Indicators /
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Entertainment Science = Data Analytics and Practical Theory for Movies, Games, Books, and Music /
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten = Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube /
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Automatisierte Präferenzmessung = Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen /
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Business Statistics for Competitive Advantage with Excel 2019 and JMP = Basics, Model Building, Simulation and Cases /
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Nonmarket Strategy in Business Organizations = A Global Assessment /
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Marketing mit Sprachassistenten = So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein /
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Affiliate-Marketing = Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie /
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Storytelling mit Archetypen = Video-Geschichten für das Content Marketing selbst entwickeln /
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Sustainable Entrepreneurship = The Role of Collaboration in the Global Economy /
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Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data /
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Toward a Better Understanding of Rule-Breaking Market Behavior = Insights from Performance Breakthroughs in Sports /
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Showrooming im stationären Einzelhandel = Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens /
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