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Contemporary Case Studies on Fashion Production, Marketing and Operations

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary Case Studies on Fashion Production, Marketing and Operations/ edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang.
其他作者:	Chow, Pui-Sze.
面頁冊數:	XIV, 243 p. 33 illus., 23 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Market research. -
電子資源:	https://doi.org/10.1007/978-981-10-7007-5
ISBN:	9789811070075

Contemporary Case Studies on Fashion Production, Marketing and Operations
Contemporary Case Studies on Fashion Production, Marketing and Operations[electronic resource] /edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang. - 1st ed. 2018. - XIV, 243 p. 33 illus., 23 illus. in color.online resource. - Springer Series in Fashion Business,2366-8776. - Springer Series in Fashion Business,.

Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise.

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

ISBN: 9789811070075

Standard No.: 10.1007/978-981-10-7007-5doiSubjects--Topical Terms:

809436
Market research.

LC Class. No.: HF5415.2-5415.34

Dewey Class. No.: 658.83

Contemporary Case Studies on Fashion Production, Marketing and Operations
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