國立虎尾科技大學 |

Market Segmentation Analysis = Understanding It, Doing It, and Making It Useful /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market Segmentation Analysis/ by Sara Dolnicar, Bettina Grün, Friedrich Leisch.
其他題名:	Understanding It, Doing It, and Making It Useful /
作者:	Dolnicar, Sara.
其他作者:	Grün, Bettina.
面頁冊數:	XXI, 324 p. 123 illus., 51 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Market research. -
電子資源:	https://doi.org/10.1007/978-981-10-8818-6
ISBN:	9789811088186

Market Segmentation Analysis = Understanding It, Doing It, and Making It Useful /
Dolnicar, Sara.

Market Segmentation AnalysisUnderstanding It, Doing It, and Making It Useful /[electronic resource] :by Sara Dolnicar, Bettina Grün, Friedrich Leisch. - 1st ed. 2018. - XXI, 324 p. 123 illus., 51 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. .

Open Access

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

ISBN: 9789811088186

Standard No.: 10.1007/978-981-10-8818-6doiSubjects--Topical Terms:

809436
Market research.

LC Class. No.: HF5415.2-5415.34

Dewey Class. No.: 658.83

Market Segmentation Analysis = Understanding It, Doing It, and Making It Useful /
LDR:03252nam a22004335i 4500 001 987434
003 DE-He213
005 20200702171705.0
007 cr nn 008mamaa
008 201225s2018 si | s |||| 0|eng d
020 $a 9789811088186 $9 978-981-10-8818-6
024 7 $a 10.1007/978-981-10-8818-6 $2 doi
035 $a 978-981-10-8818-6
050 4 $a HF5415.2-5415.34
072 7 $a KJSM $2 bicssc
072 7 $a BUS043060 $2 bisacsh
072 7 $a KJSM $2 thema
082 0 4 $a 658.83 $2 23
100 1 $a Dolnicar, Sara. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1206977
245 1 0 $a Market Segmentation Analysis $h [electronic resource] : $b Understanding It, Doing It, and Making It Useful / $c by Sara Dolnicar, Bettina Grün, Friedrich Leisch.
250 $a 1st ed. 2018.
264 1 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2018.
300 $a XXI, 324 p. 123 illus., 51 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-8096
505 0 $a Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. .
506 0 $a Open Access
520 $a This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Statistics . $3 1253516
650 1 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a Statistics for Business, Management, Economics, Finance, Insurance. $3 1211158
700 1 $a Grün, Bettina. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1279923
700 1 $a Leisch, Friedrich. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1206979
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789811088179
776 0 8 $i Printed edition: $z 9789811088193
776 0 8 $i Printed edition: $z 9789811342486
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-981-10-8818-6
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
912 $a ZDB-2-SOB
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)