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Glorifying the Simple Life = Analyses of Socio-Psychological Constructs in the Context of Reality TV /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Glorifying the Simple Life/ by Eva Katharina Hammes.
其他題名:
Analyses of Socio-Psychological Constructs in the Context of Reality TV /
作者:
Hammes, Eva Katharina.
面頁冊數:
XV, 236 p. 19 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Market research. -
電子資源:
https://doi.org/10.1007/978-3-658-14364-0
ISBN:
9783658143640
Glorifying the Simple Life = Analyses of Socio-Psychological Constructs in the Context of Reality TV /
Hammes, Eva Katharina.
Glorifying the Simple Life
Analyses of Socio-Psychological Constructs in the Context of Reality TV /[electronic resource] :by Eva Katharina Hammes. - 1st ed. 2016. - XV, 236 p. 19 illus.online resource.
Theoretical Foundations of Mass Media Motivations -- Definition and Characteristics of Reality TV -- Experimental Studies on Social Motives of Reality TV. .
The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to consequences. In particular, Eva Katharina Hammes identifies schadenfreude and identification as positive responses for the viewer. Vicarious embarrassment is found to be a rather complex response that elicits diverse consequences. Social comparison with its upward and downward forms was found to be very important during the consumption of reality TV programs and also serves as a moderator for the relationship between the identified determinants and associated socio-psychological constructs. Contents • Theoretical Foundations of Mass Media Motivations • Definition and Characteristics of Reality TV • Experimental Studies on Social Motives of Reality TV Target Groups • Teachers and students of media management, social psychology, media psychology, and marketing • Executives and consultants in the field of media management About the Author Eva Katharina Hammes studied Information Management at the University of Koblenz-Landau. After receiving her master's degree, she joined the working group for Media and Service Management at the University of Koblenz-Landau as a doctoral student. In September 2015, Eva Katharina Hammes joined the Chair of General Management and Marketing of the Friedrich-Schiller-University in Jena as a research assistant. <.
ISBN: 9783658143640
Standard No.: 10.1007/978-3-658-14364-0doiSubjects--Topical Terms:
809436
Market research.
LC Class. No.: HF5415.2-5415.34
Dewey Class. No.: 658.83
Glorifying the Simple Life = Analyses of Socio-Psychological Constructs in the Context of Reality TV /
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