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Marketing plans for service business...

ProQuest (Firm)

Marketing plans for service businesses = a complete guide /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing plans for service businesses/ Malcolm McDonald and Adrian Payne.
Reminder of title:	a complete guide /
Author:	McDonald, Malcolm.
other author:	McDonald, Malcolm.
Published:	Oxford ;Elsevier/Butterworth-Heinemann, : 2006.,
Description:	xiv, 401 p. :ill. :
Notes:	Previous ed.: published as Marketing planning for services. 1996.
Subject:	Marketing - Planning. -
Online resource:	Click to View

Marketing plans for service businesses = a complete guide /
McDonald, Malcolm.

Marketing plans for service businessesa complete guide /[electronic resource] :Malcolm McDonald and Adrian Payne. - 2nd ed. - Oxford ;Elsevier/Butterworth-Heinemann,2006. - xiv, 401 p. :ill.

Previous ed.: published as Marketing planning for services. 1996.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568117
Marketing
--Planning.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD9980.5 / .M37 2006

Marketing plans for service businesses = a complete guide /
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250 $a 2nd ed.
260 $a Oxford ; $a Burlington, MA : $b Elsevier/Butterworth-Heinemann, $c 2006.
300 $a xiv, 401 p. : $b ill.
500 $a Previous ed.: published as Marketing planning for services. 1996.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing $x Planning. $3 568117
650 0 $a Service industries $x Marketing $x Planning. $3 1375845
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700 1 $a Payne, Adrian. $3 1129778
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