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Branded entertainment = product plac...

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Branded entertainment = product placement and brand strategy in the entertainment business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branded entertainment/ Jean-Marc Lehu.
Reminder of title:	product placement and brand strategy in the entertainment business /
Author:	Lehu, Jean-Marc.
Published:	London :Kogan Page, : 2007.,
Description:	ix, 266 p.
Subject:	Product management. -
Online resource:	Click to View

Branded entertainment = product placement and brand strategy in the entertainment business /
Lehu, Jean-Marc.

Branded entertainmentproduct placement and brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

560736
Product management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF6146.P78 / L44 2007

Branded entertainment = product placement and brand strategy in the entertainment business /
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650 0 $a Advertising $x Brand name products. $3 656135
650 0 $a Product placement in mass media. $3 565906
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