國立虎尾科技大學 |

Language: English

Back

Brand failures = the truth about the...

Haig, Matt.

Brand failures = the truth about the 100 biggest branding mistakes of all time /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand failures/ Matt Haig.
Reminder of title:	the truth about the 100 biggest branding mistakes of all time /
Author:	Haig, Matt.
Published:	London ;Kogan Page, : 2003.,
Description:	xii, 260 p.
Subject:	Brand choice. -
Online resource:	Click to View

Brand failures = the truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London ;Kogan Page,2003. - xii, 260 p.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

664135
Brand choice.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / H345 2003

Brand failures = the truth about the 100 biggest branding mistakes of all time /
LDR:01149nam 2200313Ia 4500 001 1073581
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 221104s2003 enk sb 001 0 eng d
020 $z 0749439270
020 $z 9780749439279
020 $z 0749444339 (pbk.)
020 $z 9780749444334 (pbk.)
020 $z 9780749454630
035 $a (MiAaPQ)EBC350665
035 $a (Au-PeEL)EBL350665
035 $a (CaPaEBR)ebr10233412
035 $a (CaONFJC)MIL138640
035 $a (OCoLC)244786157
035 $a EBC350665
040 $a MiAaPQ $c MiAaPQ $d MiAaPQ
050 4 $a HD69.B7 $b H345 2003
100 1 $a Haig, Matt. $3 569986
245 1 0 $a Brand failures $h [electronic resource] : $b the truth about the 100 biggest branding mistakes of all time / $c Matt Haig.
260 $a London ; $a Sterling, VA. : $b Kogan Page, $c 2003.
300 $a xii, 260 p.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand choice. $3 664135
650 0 $a Branding (Marketing) $3 568096
655 4 $a Electronic books. $2 local $3 554714
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=350665 $z Click to View

Multimedia

Reviews

Export

pickup library