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The martech handbook : = build a technology stack to attract and retain customers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The martech handbook :/ Darrell Alfonso.
Reminder of title:	build a technology stack to attract and retain customers /
Author:	Alfonso, Darrell,
Published:	London ;Kogan Page, : 2022.,
Description:	xiii, 242 p. :ill. ; : 24 cm.;
Subject:	Marketing - Technological innovations. -
ISBN:	9781398606463 (cloth) :

The martech handbook : = build a technology stack to attract and retain customers /
Alfonso, Darrell,

The martech handbook :build a technology stack to attract and retain customers /Darrell Alfonso. - London ;Kogan Page,2022. - xiii, 242 p. :ill. ;24 cm.

Includes bibliographical references (p. [231]-232) and index.

ISBN: 9781398606463 (cloth) :NT2441

LCCN: 2022938415Subjects--Topical Terms:

573344
Marketing
--Technological innovations.

LC Class. No.: HF5415 / .A426 2022

Dewey Class. No.: 658.80028563

The martech handbook : = build a technology stack to attract and retain customers /
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