國立虎尾科技大學 |

Active Listeners : = Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Active Listeners :/
Reminder of title:	Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts.
Author:	Godfrey, Zoe Jensiene.
Description:	1 online resource (224 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-02, Section: B.
Contained By:	Dissertations Abstracts International85-02B.
Subject:	Music. -
Online resource:	click for full text (PQDT)
ISBN:	9798380135849

Active Listeners : = Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts.
Godfrey, Zoe Jensiene.

Active Listeners :Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts. - 1 online resource (224 pages)

Source: Dissertations Abstracts International, Volume: 85-02, Section: B.

Thesis (Ph.D.)--Drexel University, 2023.

Includes bibliographical references

In three essays I discuss how music prompts active engagement from consumers. The first essay is a conceptual model of consumer engagement with music, which includes autobiographical music experiences and centralizes the construct of psychological ownership to capture consumer feelings that music is "theirs." The second essay empirically tests how psychological ownership may impact consumer sharing behaviors and word-of-mouth for "their" music when such music is co-opted by brands. The third essay investigates the effects of music being used by brands in corporate sociopolitical activism (CSA) messaging. In four studies we examine the links between the music played, the emotions elicited by the music, the cognitive flexibility exhibited in response to the issue, and the consumer agreement with the brand stance. Together, these three essays add to the literature by iterating several complex antecedents of consumer music processing, such as psychological ownership for the music. These essays explore much broader outcomes due to brand use of music than have yet been addressed in the marketing literature. These include the potential for brand use of music to prompt reactions related to the music itself, outcomes related to identities individuals hold or wish to hold, and outcomes related to opinions on divisive sociopolitical issues.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380135849Subjects--Topical Terms:

649088
Music.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

554714
Electronic books.

Active Listeners : = Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts.
LDR:02793ntm a22003977 4500 001 1146965
005 20240819061909.5
006 m o d
007 cr bn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798380135849
035 $a (MiAaPQ)AAI30527057
035 $a AAI30527057
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Godfrey, Zoe Jensiene. $3 1472528
245 1 0 $a Active Listeners : $b Three Essays on the Antecedents and Consequences of Consumers' Active Engagement With Music in Marketing Contexts.
264 0 $c 2023
300 $a 1 online resource (224 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-02, Section: B.
500 $a Advisor: Korschun, Daniel.
502 $a Thesis (Ph.D.)--Drexel University, 2023.
504 $a Includes bibliographical references
520 $a In three essays I discuss how music prompts active engagement from consumers. The first essay is a conceptual model of consumer engagement with music, which includes autobiographical music experiences and centralizes the construct of psychological ownership to capture consumer feelings that music is "theirs." The second essay empirically tests how psychological ownership may impact consumer sharing behaviors and word-of-mouth for "their" music when such music is co-opted by brands. The third essay investigates the effects of music being used by brands in corporate sociopolitical activism (CSA) messaging. In four studies we examine the links between the music played, the emotions elicited by the music, the cognitive flexibility exhibited in response to the issue, and the consumer agreement with the brand stance. Together, these three essays add to the literature by iterating several complex antecedents of consumer music processing, such as psychological ownership for the music. These essays explore much broader outcomes due to brand use of music than have yet been addressed in the marketing literature. These include the potential for brand use of music to prompt reactions related to the music itself, outcomes related to identities individuals hold or wish to hold, and outcomes related to opinions on divisive sociopolitical issues.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Music. $3 649088
650 4 $a Social psychology. $3 554804
653 $a Consumer behavior
653 $a Consumer psychology
653 $a Corporate sociopolitical activism
653 $a Consumer agreement
653 $a Brands
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0413
690 $a 0451
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Drexel University. $b Marketing (LeBow College of Business). $3 1472529
773 0 $t Dissertations Abstracts International $g 85-02B.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30527057 $z click for full text (PQDT)