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How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model./
Author:	McKenzie, Erin Jayne.
Description:	1 online resource (85 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9798381410013

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
McKenzie, Erin Jayne.

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model. - 1 online resource (85 pages)

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.S.)--Drexel University, 2023.

Includes bibliographical references

In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381410013Subjects--Topical Terms:

1183332
Arts management.
Subjects--Index Terms:

CraftsIndex Terms--Genre/Form:

554714
Electronic books.

How Crochet Microentrepreneurs Use Social Media to Create a Successful Business Model.
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520 $a In the wake of the COVID-19 pandemic lockdown, crafts and fabric arts quickly rose in popularity amongst younger generations and has been the focus of viral content across social media platforms such as TikTok and Instagram. In this study, interviews were conducted with five young crochet microentrepreneurs who use their large followings on social media platforms to market their patterns and finished objects to customers. Analysis of these interviews delved into recurring themes related to each of the subject's business practices. These include challenges with determining pricing that fairly compensates the creator, the advantages and disadvantages of hosting a storefront on the online marketplace Etsy, the pattern testing process within the online crochet community, and their approach to social media marketing. This research gives insight on the time, effort, and struggles faced by craft microentrepreneurs who use social media to promote their business.
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653 $a Microentrepreneurs
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