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Marketing planning for services /

Payne, Adrian.

Marketing planning for services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing planning for services // Malcolm McDonald and Adrian Payne.
Author:	McDonald, Malcolm.
other author:	Payne, Adrian.
Published:	London :Routledge, : 2016.,
Description:	x, 364 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Service industries - Planning. -
ISBN:	9780750630221 (pbk.)

Marketing planning for services /
McDonald, Malcolm.

Marketing planning for services /Malcolm McDonald and Adrian Payne. - London :Routledge,2016. - x, 364 p. :ill. ;24 cm. - The marketing series. Professional development. - Marketing series (London, England).Professional development..

Includes index.

This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing.

ISBN: 9780750630221 (pbk.)

LCCN: 96122659

Nat. Bib. No.: GB9608152bnbSubjects--Topical Terms:

966129
Service industries
--Planning.

LC Class. No.: HD9980.5 / .M388 2016

Dewey Class. No.: 658.8/02

Marketing planning for services /
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050 0 0 $a HD9980.5 $b .M388 2016
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100 1 $a McDonald, Malcolm. $3 568116
245 1 0 $a Marketing planning for services / $c Malcolm McDonald and Adrian Payne.
260 $a London : $b Routledge, $c 2016.
300 $a x, 364 p. : $b ill. ; $c 24 cm.
490 1 $a The marketing series. Professional development
500 $a Includes index.
500 $a Originally published: Oxford, OX : Butterworth-Heinemann, 1996.
520 $a This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing.
650 0 $a Service industries $x Planning. $3 966129
650 0 $a Service industries $x Marketing. $3 633414
700 1 $a Payne, Adrian. $3 1129778
830 0 $a Marketing series (London, England). $p Professional development. $3 1129779