期望確認理論.
Overview
Works: | 7 works in 7 publications in 7 languages |
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Titles
探討OTT影音平台使用意願之影響因素-以Netflix為例 = = Exploring the Factors Influencing of the willingness to Continuous Usage Intention OTT TV-A Case Study of Netflix /
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結合期望確認理論與承諾信任理論探討Online to Offline商務網站之持續使用意圖 = = Understanding Online to Offline Website Continuance Intention from an Integrative Perspective of Expectation-Confirmation Theory and Trust-Commitment Theory /
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行動即時通訊軟體持續使用意圖之研究-以LINE為例 = = Understanding the Continuance Intention to Use Mobile Instant Messaging Application: The Case of LINE /
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以期望確認理論探討品牌社群之忠誠度 = = Understanding Customer Loyalty in Brand Communities with the Expectation Confirmation Theory /
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參與網路社群對教師專業發展之影響-以國小教師為例 = = The Influence of Participating Internet Community on Teachers' Professional Development: A Case Study of Primary School Teachers /
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探討衝動性購買與再購意願之關係 = = Exploring the Relationship between Impulse Purchase and Repurchase Intention /
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炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods /
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Subjects