social influence.

參與網路社群對教師專業發展之影響-以國小教師為例 = = The Influence of Participating Internet Community on Teachers' Professional Development: A Case Study of Primary School Teachers / by: (書目-語言資料,印刷品)

探討Facebook旅遊景點評論使用者態度與行為意圖之影響因素 :以泰國為例 = = An Investigation of Factors Affecting Users’ Attitude and Behavioral Intention toward Tourist Attractions Reviews on Facebook :A Study in Thailand / by: (書目-語言資料,印刷品)

影響越南客戶電子錢包使用動機因素 = = The factors influence on consumers’ using intention of e-wallets payment in Vietnam / by: (書目-語言資料,印刷品)

探討影響越南消費者對行動商務轉換意願之關鍵因素 = = Determinants of Consumers’Switching Intention to Adopt M-commerce in Vietnam :: An Empirical Analysis / by: (書目-語言資料,印刷品)

探討OTT影音平台使用意願之影響因素-以Netflix為例 = = Exploring the Factors Influencing of the willingness to Continuous Usage Intention OTT TV-A Case Study of Netflix / by: (書目-語言資料,印刷品)

internet community.

Facebook.

知覺娛樂性.

tourist attraction reviews.

社會影響.

mobile marketing.

E-wallet.

電子錢包.

transaction security.

購物偏好理論.

品牌忠誠度.

期望確認理論.

behavioral intention.

push-pull-mooring theory.

teachers’ professional development.

網路社群

方便性.

行為意圖.

shopping preference theory.

perceived trust.

與其他付款方式比較.

customer lifestyle.

easy to use.

users' attitude.

科技接受模式.

使用態度.

關係模式.

行動行銷廣告和轉換意向.

EWOM.

電子口碑.

perceived usefulness.

感知信任.

行動商務.

continuance intention.

持續使用意圖.

有用性.

technology acceptance model.

LISREL.

perceived playfulness.

comparing to other payment.

可信任性.

旅遊景點評論.

科技恐懼症.

customer engagement.

OTT video platforms.

教師專業發展.

expectation confirmation theory.

交易安全性.

technophobia.

消費者生活方式.

消費者參與.

OTT影音平台.

social influence.

線性結構.

intention to switching.

brand loyalty.

社會影響力.

M-commerce.