Product placement in mass media.

Engaging consumers through branded entertainment and convergent media / by: (Language materials, printed)

Handbook of research on transmedia storytelling, audience engagement, and business strategies by: (Language materials, printed)

Branded entertainment = product placement and brand strategy in the entertainment business / by: (Language materials, printed)

Branded content = the fateful merging of media and marketing / by: (Language materials, printed)

Internet marketing.

Product management.

Product placement in mass media.

Internet advertising.

Marketing

SOCIAL SCIENCE / Media Studies

Branding (Marketing)

Digital storytelling.

Advertising