Advertising media planning.

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo / by: (Language materials, printed)

Das Verkaufsnavi für Medienberater = Der Fahrplan zu mehr Umsatz im Verkauf von Werbemitteln / by: (Language materials, printed)

Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

KI in der digitalisierten Medienwirtschaft = Fallbeispiele und Anwendungen von Algorithmen / by: (Language materials, printed)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka / by: (Language materials, printed)

Advertising management in a digital environment : = text and cases / by: (Language materials, printed)

Advertising Media Planning by: (Language materials, printed)

The media handbook = a complete guide to advertising media selection, planning, research, and buying / by: (Language materials, printed)

Advertising media planning : = a brand management approach / by: (Language materials, printed)

Sales and Distribution.

Brand name products.

Social media.

Communication.

Digital and New Media.

Customer Relationship Management.

Internet marketing.

Branding.

Digital Marketing.

Relationship marketing.

Public relations.

Marketing.

Business and Management.

Consumer Behavior .

Advertising

Digital media.

Marketing channels.

Small business.

New business enterprises.

Public Relations.

Customer relations—Management.

Small Business.

Mass media and business.

Management science.

Media Planning.

Telemarketing.

Consumer behavior.

Business.

Advertising media planning.

Social Media.

Entrepreneurship.

Branding (Marketing).

Media and Communication.

Sales management.