Consumers - Psychology.
Overview
Works: | 13 works in 7 publications in 7 languages |
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Titles
Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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Quantitative research methods in consumer psychology = contemporary and data driven approaches /
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Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
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Personality, design and marketing = matching design to customer personal preferences /
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