Purchase intention.

影響越南和台灣消費者購買有機食品意願的因素研究 = = Factors Influencing Consumers’ Intention to Purchase Organic Food in Vietnam and Taiwan / by: (Language materials, printed)

直播主之個人特質對消費者購買意願之影響 = = The Influence of Personal Traits of Live Streamers on Consumers' Purchase Intention / by: (Language materials, printed)

布袋戲迷群產品特性偏好對其購買意願之影響 = = Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention / by: (Language materials, printed)

以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究 = = The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth / by: (Language materials, printed)

母品牌知名度對品牌延伸及購買意願之影響 -以千巧谷牛樂園牧場為例 = = The Influence of Original Brand Reputation on Brand Extension and Purchase Intention-A Case of Chan Chau Ku Cow Paradise Pasture / by: (Language materials, printed)

以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention / by: (Language materials, printed)

來源國形象.

視覺吸引力.

布袋戲.

Organic food.

Brand extension.

Tourism factories.

母品牌知名度.

Context-Independent Picture.

perceived quality.

Perceived value.

Original brand reputation.

計劃行為理論.

觀光工廠.

台灣.

品牌形象.

Impacts of country.

Characteristics.

Live-streamer.

迷群.

Fan groups.

Glove puppetry.

Preferences.

Brand image.

贊助.

購買意願.

Taiwan.

直播主.

知覺品質.

Purchase intention.

National Culture.

運動商品.

越南.

品牌延伸.

實用型商品.

Eye tracker.

Theory of planned behavior.

Vietnam.

購買意圖.

Sponsorship.

眼動儀.

享樂型商品.

Eye-tracking.

國家文化.

Utilitarian products.

Visual Appeal.

特質.

偏好.

有機食品.

Interaction.

無情境圖片.

Hedonic products.

Sport Products.

情境式圖片.

Contextualized Picture.

知覺價值.

社交互動.