品牌形象.
Overview
| Works: | 19 works in 18 publications in 18 languages | |
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Titles
品牌形象、購買決策與顧客滿意度之研究：以長源汽車公司為例 = = A Study of Brand Image, Buying Decisions and Customer Satisfaction: The Case of Chang Yuan Motor Company /
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手搖茶飲品牌形象與服務品質之顧客滿意度關聯性研究-以彰化地區茶飲消費者為例 = = The Effects of Brand Image and Service Quality on Customer Satisfaction:A Study of Tea Beverage Customers in Changhua /
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以類神經網路探討影響臺灣年輕族群運動商品購買意願之因素研究 = = The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth /
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南山人壽經營權轉讓後的品牌形象、知覺品質與忠誠度之研究 = = Study on Brand Image, Perceived Quality and Loyalty of Nan Shan Life Insurance after Transfer of Franchise /
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大賣場自有品牌形象與購買意願之研究--以雲林地區為例 = = The Research of OBM Image of Superstores and Purchasing Wish --the Example of Yunlin County /
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品牌形象對顧客滿意度與忠誠度的影響：以喜樂水餃為例 = = Effect of the Brand Image on the Customer Satisfaction and Loyalty: A Case Study of Joy Dumplings /
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探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /
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品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /
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影響智慧型手機使用者於行動購物意願之因素探討 = = Study of the Factors Affecting the Smartphone Users' Intention towards Mobile Shopping /
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品牌形象、品牌信任對品牌忠誠度之影響-以智慧型手機為例 = = The Influence of Brand Image and Brand Trust on Brand Loyalty: An Example of Smartphone /
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品牌形象、體驗行銷對再消費意願的影響- 以西堤牛排為例 = = Impact of Brand Image, Experiential Marketing on Repurchase Intention :Evidence from the TASTY Steak House /
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故事行銷對品牌形象與購買意願影響之研究 - 以微熱山丘為例 = = The Influence of Storytelling Marketing on Brand Image and Purchase Intention – A Case Study of Sunnyhills Company /
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品牌形象、服務品質及購買意願之關聯研究 -以雲林縣連鎖補習班為例 = = The Relationships among Brand Image, Service Quality and Purchase Intention-A Case Study of a Chain Cram School in Yunlin County /
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手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /
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探討O2O及B2B2C發展下購買意願之影響因素-以美食外送平台foodpanda為例 = = Exploring the Impact Factors of Purchasing Intention under the Development of O2O and B2B2C :: A Case Study of the foodpanda /
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產品知識、品牌形象與知覺價值對重遊意圖影響―以澄霖沉香味道森林館為例 = = Influences of Product Knowledge, Brand Image, and Perceived Value on Revisit Intention:The Case of Chenglin Agarwood Park /
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