Luxuries - Marketing.

Overview

Works:	10 works in 3 publications in 3 languages

Titles

Living it up : = our love affair with luxury / by: (Language materials, printed)

Luxury strategy in action by: (Language materials, printed)

Meta-luxury = brands and the culture of excellence / by: (Language materials, printed)

Luxury marketing = a challenge for theory and practice / by: (Language materials, printed)

Luxury talent management = leading and managing a luxury brand / by: (Language materials, printed)

Luxury fashion branding = trends, tactics, techniques / by: (Language materials, printed)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (Language materials, printed)

Building consumer-brand relationship in luxury brand management by: (Language materials, printed)

Developing successful global strategies for marketing luxury brands by: (Language materials, printed)

Cross-cultural perspectives on luxury marketing by: (Language materials, printed)

Subjects

Marketing

Luxuries

Mode