Marketing - Moral and ethical aspects.
Overview
| Works: | 10 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Marketing and the common good : = essays from Notre Dame on societal impact /
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Marketing and the common good = essays from Notre Dame on societal impact /
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Ethics and neuromarketing = implications for market research and business practice /
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Ethical approaches to marketing = positive contributions to society /
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Subjects