行銷管理.
Overview
Works: | 76 works in 75 publications in 75 languages |
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Titles
服務業行銷與管理 = 品質提升與價值創造 = Services marketing and management : quality enhancement & value creation /
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行銷管理 = = Essentials of marketing : a marketing strategy planning approach, 13th ed. /
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行銷管理概論 : = 探索原理與體驗實務 = Essentials of marketing management principles and practices /
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行銷管理 : = 理論解析與實務應用 = Marketing management : theory and applications /
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服務行銷與管理 : = 企業創造價值的過程 = Service marketing and management : a value creating process /
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服務業行銷與管理 : = 品質提升與價值創造 = Services marketing and management : quality enhancement & value creation /
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(Language materials, printed)
餐旅業行銷管理 : = 理論與實務 = Hospitality marketing management : theory and practice /
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