Languages
鄭錳新
Overview
Works: | 0 works in 10 publications in 1 languages |
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Titles
網路口碑對市場銷售影響之研究:以國產車為例 = A study of the relationship between electronic word-of-mouth and market sales:cases of domestic cars
by:
Guan-Jhong Yao; Man-Shin Cheng; 鄭錳新; 姚冠仲
(Language materials, printed)
品質機能展開應用在酒商聯盟服務設計之研究 = Using quality function deployment for service design 」 an empirical study of wine alliance
by:
鄭錳新; 劉亞嵐; Ya- Lan Liu; Man-Shin Cheng
(Language materials, printed)
代言人可信度對品牌形象與購買意願影響之研究 -以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
by:
Ya-Ting Chan; Man-Shin Cheng; 詹雅婷; 鄭錳新
(Language materials, printed)
應用品質機能展開與灰關聯分析在教育服務品質之研究―以雲林縣某國小為例 = Application of Quality Function Deployment and Grey Relational Analysis in Educational Service Quality-A Case of the Elementary School of Yunlin County
by:
Kuei-Mei Yeh; Man-Shin Cheng; 葉桂梅; 鄭錳新
(Language materials, printed)
咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
by:
Ho Ngoc Quang; 胡玉光; Man-Shin Cheng; 鄭錳新
(Language materials, printed)
以延伸科技接受模式探討社交網路服務之使用意圖-以Facebook為例 = Extending TAM for Social Network Service-Example of Facebook
by:
Man-Shin Cheng; Yu-Ting Yuan; 鄭錳新; 袁譽榳
(Language materials, printed)
二維觀點下的量販店服務品質與顧客滿意 = A Study on Service Quality and Customer Satisfaction of Hypermarkets-Kano’s Two-dimensional Perspectives
by:
林錦珍; Man-Shin Cheng; Chin-Chen Lin; 鄭錳新
(Language materials, printed)
應用二維品質模式與品質機能展開探討基層機關公文整合系統之研究 = The Application of Kano Model and QFD in the study of the Official Document Integration System
by:
王麗美; Man-Shin Cheng; Li-Mei Wang; 鄭錳新
(Language materials, printed)
健康食品的知覺品質與知覺價值對顧客滿意度及再購意願之影響-以生活型態為干擾變數 = The Moderating Effects of Life Style on the Relationships between Perceived Quality, Perceived Value, Customer Satisfaction and Repurchase Intention in Healthy Food
by:
鄭錳新; Man-Shin Cheng; 鄭曉珮; Hsiao-Pei Cheng
(Language materials, printed)
運用結構方程模式探討服務品質、消費者涉入、體驗價值與關係品質對顧客滿意度與忠誠度之影響-以桌上遊戲為例 = Applying Structural Equaltion Model to study the Impact of Service Quality, Customer Involvement, Experiential Value and Relationship Quality toward Customer Satisfaction and Loyalty-An Empirical study of Table-Top Game.
by:
鄭錳新; Ya-Chen Hsu; Man-Shin Cheng; 許雅禎
(Language materials, printed)
Subjects
顧客滿意度
量販店
Experiential Value
來源國形象
顧客忠誠度
Kano二維品質模式
生活型態
Healthy Food
Repurchase Intention
Diffusion of Innovation
product involvement
消費者涉入
社交網路服務
品質屋
來源可信度
Life Style
grey relational analysis
service quality
體驗價值
Perceived Playfulness
Service Quality
Relationship Quality
知覺風險
國產車
創新擴散理論
顧客滿意
知覺價值
產品知識
Brand Equity
品質機能展開
知覺品質
層級分析法
Customer Loyalty
brand image
source credibility
重要度
Country of Origin Image
知覺娛樂性
Purchase Intention
Social Network Service
Perceived Risk
科技接受模式
domestic cars
購買意願
quality function deployment
服務品質
Brand Preference
互動性
Kano’s Model
Customer Satisfaction
Perceived Value
educational service quality
Interactive
灰關聯分析
健康食品
重要度-滿意度模式
滿意度
Quality Function Deployment
Product Knowledge
教育服務品質
house of quality
基層機關公文整合系統
discuss board
網路口碑
品牌形象
purchase intention
importance
the official document integration system
satisfaction
再購意願
討論區
關係品質
品牌偏好
Electronic WOM
importance- satisfaction model
AHP
品牌權益
Hypermarket
Customer Involvement
Technology Acceptance Model
Kano model
I-S Model
產品涉入程度
Perceived Quality