Languages
          
        
        
      Man-Shin Cheng
Overview
            | Works: | 2 works in 10 publications in 1 languages | |
|---|---|---|
Titles
          
                  
                    網路口碑對市場銷售影響之研究:以國產車為例 = A study of the relationship between electronic word-of-mouth and market sales:cases of domestic cars 
                  
                  by: 
                  Guan-Jhong Yao; Man-Shin Cheng; 鄭錳新; 姚冠仲
                  (Language materials, printed)
                  
                  
                
                  
                    品質機能展開應用在酒商聯盟服務設計之研究 = Using quality function deployment for service design 」 an empirical study of wine alliance 
                  
                  by: 
                  鄭錳新; 劉亞嵐; Ya- Lan Liu; Man-Shin Cheng
                  (Language materials, printed)
                  
                  
                
                  
                    代言人可信度對品牌形象與購買意願影響之研究 -以產品涉入程度為干擾變數 = The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
                  
                  by: 
                  Ya-Ting Chan; Man-Shin Cheng; 詹雅婷; 鄭錳新
                  (Language materials, printed)
                  
                  
                
                  
                    應用品質機能展開與灰關聯分析在教育服務品質之研究―以雲林縣某國小為例 = Application of Quality Function Deployment and Grey Relational Analysis in Educational Service Quality-A Case of the Elementary School of Yunlin County
                  
                  by: 
                  Kuei-Mei Yeh; Man-Shin Cheng; 葉桂梅; 鄭錳新
                  (Language materials, printed)
                  
                  
                
                  
                    咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
                  
                  by: 
                  Ho Ngoc Quang; 胡玉光; Man-Shin Cheng; 鄭錳新
                  (Language materials, printed)
                  
                  
                
                  
                    以延伸科技接受模式探討社交網路服務之使用意圖-以Facebook為例 = Extending TAM for Social Network Service-Example of Facebook 
                  
                  by: 
                  Man-Shin Cheng; Yu-Ting Yuan; 鄭錳新; 袁譽榳
                  (Language materials, printed)
                  
                  
                
                  
                    二維觀點下的量販店服務品質與顧客滿意 = A Study on Service Quality and Customer Satisfaction of Hypermarkets-Kano’s Two-dimensional Perspectives
                  
                  by: 
                  林錦珍; Man-Shin Cheng; Chin-Chen Lin; 鄭錳新
                  (Language materials, printed)
                  
                  
                
                  
                    應用二維品質模式與品質機能展開探討基層機關公文整合系統之研究 = The Application of Kano Model and QFD in the study of the Official Document Integration System
                  
                  by: 
                  王麗美; Man-Shin Cheng; Li-Mei Wang; 鄭錳新
                  (Language materials, printed)
                  
                  
                
                  
                    健康食品的知覺品質與知覺價值對顧客滿意度及再購意願之影響-以生活型態為干擾變數 = The Moderating Effects of Life Style on the Relationships between Perceived Quality, Perceived Value, Customer Satisfaction and Repurchase Intention in Healthy Food
                  
                  by: 
                  鄭錳新; Man-Shin Cheng; 鄭曉珮; Hsiao-Pei Cheng
                  (Language materials, printed)
                  
                  
                
                  
                    運用結構方程模式探討服務品質、消費者涉入、體驗價值與關係品質對顧客滿意度與忠誠度之影響-以桌上遊戲為例  = Applying Structural Equaltion Model to study the Impact of Service Quality, Customer Involvement, Experiential Value and Relationship Quality toward Customer Satisfaction and Loyalty-An Empirical study of Table-Top Game.
                  
                  by: 
                  鄭錳新; Ya-Chen Hsu; Man-Shin Cheng; 許雅禎
                  (Language materials, printed)
                  
                  
                
                
          Subjects
          
            
              
                顧客滿意度
              
            
              
                量販店
              
            
              
                Experiential Value
              
            
              
                來源國形象
              
            
              
                顧客忠誠度
              
            
              
                Kano二維品質模式
              
            
              
                生活型態
              
            
              
                Healthy Food
              
            
              
                Repurchase Intention
              
            
              
                Diffusion of Innovation
              
            
              
                product involvement
              
            
              
                消費者涉入
              
            
              
                社交網路服務
              
            
              
                品質屋
              
            
              
                來源可信度
              
            
              
                Life Style
              
            
              
                grey relational analysis
              
            
              
                service quality
              
            
              
                體驗價值
              
            
              
                Perceived Playfulness
              
            
              
                Service Quality
              
            
              
                Relationship Quality
              
            
              
                知覺風險
              
            
              
                國產車
              
            
              
                創新擴散理論
              
            
              
                顧客滿意
              
            
              
                知覺價值
              
            
              
                產品知識
              
            
              
                Brand Equity
              
            
              
                品質機能展開
              
            
              
                知覺品質
              
            
              
                層級分析法
              
            
              
                Customer Loyalty
              
            
              
                brand image
              
            
              
                source credibility
              
            
              
                重要度
              
            
              
                Country of Origin Image
              
            
              
                知覺娛樂性
              
            
              
                Purchase Intention
              
            
              
                Social Network Service
              
            
              
                Perceived Risk
              
            
              
                科技接受模式
              
            
              
                domestic cars
              
            
              
                購買意願
              
            
              
                quality function deployment
              
            
              
                服務品質
              
            
              
                Brand Preference
              
            
              
                互動性
              
            
              
                Kano’s Model
              
            
              
                Customer Satisfaction
              
            
              
                Perceived Value
              
            
              
                educational service quality
              
            
              
                Interactive
              
            
              
                灰關聯分析
              
            
              
                健康食品
              
            
              
                重要度-滿意度模式
              
            
              
                滿意度
              
            
              
                Quality Function Deployment
              
            
              
                Product Knowledge
              
            
              
                教育服務品質
              
            
              
                house of quality
              
            
              
                基層機關公文整合系統
              
            
              
                discuss board
              
            
              
                網路口碑
              
            
              
                品牌形象
              
            
              
                purchase intention
              
            
              
                importance
              
            
              
                the official document integration system
              
            
              
                satisfaction
              
            
              
                再購意願
              
            
              
                討論區
              
            
              
                關係品質
              
            
              
                品牌偏好
              
            
              
                Electronic WOM
              
            
              
                importance- satisfaction model
              
            
              
                AHP
              
            
              
                品牌權益
              
            
              
                Hypermarket
              
            
              
                Customer Involvement
              
            
              
                Technology Acceptance Model
              
            
              
                Kano model
              
            
              
                I-S Model
              
            
              
                產品涉入程度
              
            
              
                Perceived Quality