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Malcolm McDonald on marketing planni...

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Malcolm McDonald on marketing planning = understanding marketing plans and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Malcolm McDonald on marketing planning/ Malcolm McDonald.
Reminder of title:	understanding marketing plans and strategy /
Author:	McDonald, Malcolm.
Published:	London ;Kogan Page, : 2008.,
Description:	x, 197 p. :ill. :
Subject:	Marketing - Management. -
Online resource:	Click to View

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /[electronic resource] :Malcolm McDonald. - London ;Kogan Page,2008. - x, 197 p. :ill.

Includes bibliographical references (p. 192) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568118
Marketing
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.13 / .M33 2008

Dewey Class. No.: 658.8/02

Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
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