Corporate sponsorship.
Overview
| Works: | 5 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Sponsor- and country-related predictors of sponsorship effectiveness = sponsorship in a national and international environment /
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(Language materials, printed)
Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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(Language materials, printed)
The sponsorship handbook = essential tools, tips and techniques for sponsors and sponsorship seekers /
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(Language materials, printed)